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2012 edition

2012 edition Widely recognised as the industry standard consumer research study on the European media landscape Includes historical data back to 2003. The total media picture. +. Online deep dive. Finland. Norway. Russia. Sweden. Denmark. Poland. UK. Ireland. Ukraine. Germany.

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2012 edition

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  1. 2012 edition • Widely recognised as the industry standard consumer research study on the European media landscape • Includes historical data back to 2003

  2. The total media picture • + Online deep dive

  3. Finland Norway Russia Sweden Denmark Poland UK Ireland Ukraine Germany Slovakia 2012 Romania Netherlands Czech Republic Hungary France Bulgaria Belgium Turkey Italy Greece Slovenia Spain Portugal Switzerland Serbia Austria Croatia

  4. Mediascope Europe Content • Changing media use – TV, Radio, Newspapers, Magazines; Internet • Time spent; Frequency of use; Times of day used • Media multi-tasking • The development of traditional and new media multi-tasking; Relationship between content consumption on TV and Internet • Online connectivity • Internet use via PC/laptop, mobile/smartphone, tablet, games console; Broadband and wireless penetration • Our relationship with the internet • Online activities including video consumption and social media; Websites visited; Online subscription services

  5. Mediascope Europe Content • Focus on mobile • Mobile and smartphone ownership; Mobile internet activities performed by device • The evolution of e-commerce • Products/services researched online, bought online and researched online but bought offline; Impact of online research on brand choice; Number of online purchases and amount of money spend on purchases; Percentage of shopping bought online; The online and offline shopping responsibilities of today’s shoppers • Digital Consumers and branding • What people can do more of as a result of the internet; How people connect with brands online • Advancing technologies • Technology in household including the adoption of connected TVs

  6. Mediascope Europe Benefits • Mediascope Europe has made a major contribution to the understanding of changing media consumption patterns, the evolving consumer and e-commerce trends • Mediascope Europe is unique in identifying changing media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and doing a deep dive into digital media consumption and e-commerce – all across multiple markets • Through the detailed questionnaire the evolution of media multi-tasking and emerging and evolving online media including internet use via mobiles, tablets and game consoles. Video consumption, social media and e-commerce are investigated in depth to give a rounded picture of the interactive consumer • Data from the study can be interrogated by market, demographic or media user group allowing deeper understanding of target groups

  7. Mediascope Europe Methodology • An Omnibus + Online methodology will be used across all countries totalling 28,500 online interviews and 22,200 omnibus interviews • A quota of at least 1000 interviews will be applied to each market for the online fieldwork and a quota of 500 – 3000 applied to the omnibus study dependent on market size • An omnibus study is completed to get answers to 5 key metric questions looking at internet, radio, TV, mobile, newspapers and magazines use and the omnibus methodology is a mix of CATI and face-to-face interviews, depending on what is most appropriate for the market • Online fieldwork is conducted to deep dive into the online behaviours of internet users - including video consumption, social media and e-commerce

  8. Mediascope Europe Sponsors* • Mediascope Europe 2012 is supported by many leading media companies, local IABs and other trade associations * The study is produced with the support of members and non-members of IAB Europe and in the case of non-members this does not imply any relationship with IAB Europe other than that of Mediascope Europe sponsor

  9. Mediascope Europe Pan-European Sponsors

  10. Mediascope Europe Local Sponsors - Austria

  11. Mediascope Europe Local Sponsors - Belgium

  12. Mediascope Europe Local Sponsors - Bulgaria

  13. Mediascope Europe Local Sponsors - Croatia

  14. Mediascope Europe Local Sponsors – Czech Republic

  15. Mediascope Europe Local Sponsors – Denmark

  16. Mediascope Europe Local Sponsors – Finland

  17. Mediascope Europe Local Sponsors – France

  18. Mediascope Europe Local Sponsors – Germany

  19. Mediascope Europe Local Sponsors - Greece

  20. Mediascope Europe Local Sponsors - Hungary

  21. Mediascope Europe Local Sponsors - Ireland

  22. Mediascope Europe Local Sponsors – Italy

  23. Mediascope Europe Local Sponsors – Poland

  24. Mediascope Europe Local Sponsors – Portugal

  25. Mediascope Europe Local Sponsors - Romania

  26. Mediascope Europe Local Sponsors - Russia

  27. Mediascope Europe Local Sponsors - Serbia

  28. Mediascope Europe Local Sponsors – Slovakia

  29. Mediascope Europe Local Sponsors - Slovenia

  30. Mediascope Europe Local Sponsors – Spain

  31. Mediascope Europe Local Sponsors – Switzerland

  32. Mediascope Europe Local Corporate Sponsors - Turkey

  33. Mediascope Europe Local Corporate Sponsors - Ukraine

  34. Mediascope Europe Local Sponsors – United Kingdom

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