1 / 10

Attracting Hispanic Patients

Attracting Hispanic Patients. Staff Meeting Presentation Series Module 7. 15 % of U.S. population is of Hispanic ancestry. Top Ancestries In U.S. in 2000 German 43 Million Irish 31 Million English 25 Million United States or American 21 Million Italian 16 Million

marny-hogan
Download Presentation

Attracting Hispanic Patients

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Attracting Hispanic Patients Staff Meeting Presentation Series Module 7

  2. 15 % of U.S. population is ofHispanic ancestry Top Ancestries In U.S. in 2000 German 43 Million Irish 31 Million English 25 Million United States or American 21 Million Italian 16 Million Hispanic 45 Million Mexican? 30 Million Source: U.S. Census Department and Synovate estimates

  3. Hispanics will reach 24% of U.S.population by 2050 Source: U.S. Census Bureau – March, 2004

  4. 10 Fastest Growing Hispanic States (1990-2000) % Growth North Carolina 449% Arkansas 344% Georgia 329% Tennessee 299% South Carolina 236% Nevada 225% Alabama 222% Kentucky 194% Minnesota 189% Iowa 169% Source: U.S. Census Department

  5. Nearly two-thirds of Hispanics speak mostly Spanish at home while another quarter say they speak both Spanish and English equally Language Spoken at Home (% of Hispanics) Source: Synovate, U.S. Census Bureau, 2000

  6. Most U.S. Hispanics are bilingual, but older Hispanics are more likely to speak Spanish only LANGUAGE PREFERENCE OF HISPANICS BY AGE Source: US Census Bureau 2000

  7. Assessing Hispanic Opportunity • Check Census Bureau to determine the % of Hispanic in your area. • If Hispanic % exceeds 15% of local population, take steps to attract these patients.

  8. Tactics to Attract Hispanic Patients • Hispanic or bilingual employees • Hispanic messaging evident in signage (“Hablamos Espanol” - - “We speak Spanish”) • Bilingual in-store communications (signage, forms, brochures) • Conveys friendliness, respect • Bi-lingual magazines in waiting area • Spanish-language website section • Involvement in Hispanic community events • Outreach to Hispanic community groups, churches, schools, companies Source: Saatchi & Saatchi X Insights Team, 2005 and CIBA Vision Recommendations

  9. Words to Learn ENGLISH • Good morning (afternoon) (evening) • My name is… • Sit down please • What is your name? • Open your eye wide • Cover your right (left) eye • Which is better, 1 or 2, or about the same? • Are they clear? • I don’t understand SPANISH • Buenos dias (tardes) (noche) • Yo me llamo… • Sientes por favor • Como se llama? • Abra sus ojos bien grande • Cubra su ojo derecho (izquierdo) • Cual es mejor uno o dos o se ve igual? • Estan claras? • No entiendo Source: Women in Optometry, November 2007

  10. For Discussion • How can the office be made to appear more Hispanic friendly? • Are office forms bi-lingual? • Do marketing materials encourage Hispanic patients to visit the practice? • Are Spanish language materials available to explain products, ocular conditions, etc?

More Related