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The Direction of Hospitality and Tourism Higher Education Development in Thailand

The Direction of Hospitality and Tourism Higher Education Development in Thailand. Vicharn Panich , MD Chairman, Higher Education Commission, Thailand pvicharn@gmail.com. Keynote speech at The 8 th Asia – Pacific CHRIE Conference 2010, Phuket , Thailand, 13 August 2010.

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The Direction of Hospitality and Tourism Higher Education Development in Thailand

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  1. The Direction of Hospitality and Tourism Higher Education Development in Thailand VicharnPanich, MD Chairman, Higher Education Commission, Thailand pvicharn@gmail.com Keynote speech at The 8th Asia – Pacific CHRIE Conference 2010, Phuket, Thailand, 13 August 2010

  2. My Humble Background in H&T Education • 1982 PSU Hospital • Hospital service = Hospitality • 1977 Phuket Community College, PSU : Diploma in Hotel & Tourism Mgt • 1994 PSU Phuket : International Program in Hotel Mgt • TRF : Tourism Research Program

  3. Students & Graduates • Sufficient quantity, quality not up to standard • Year 2010 : 104 / 147 HEIs 150 curricula, 6 PhD level

  4. Enhancing Quality • 2001 – 2003 MUA (OHEC) : Curriculum Development Committee • 2004 OHEC : sub-committee on the Development of Hospitality and Tourism Discipline • e – Courseware www.andaman-ecourseware.com • www.thaicyberu.go.th

  5. Thai Qualifications Framework (TQF) • Specifies Learning outcomes and Teaching and Assessment Strategies • 5 Learning Outcomes - Ethical and Moral Development - Knowledge - Cognitive Skills - Interpersonal Skills and Responsibility - Analytical and Communication Skills

  6. Direction of National Development • NESDB : Globalization, Competitiveness, Knowledge-based Economy , Tourism • 5 major trends affecting Thai Tourism 1. Economic Grouping 2. Advances in Technologies 3. Social Changes 4. Free Movement of People 5. Changes in the environment and natural resources

  7. Direction of H&T HE Development • Perform 3 major roles in a synergistic manner : - Production of Graduates - Production of Knowledge (Research) - Public Services : General & Local, HT Industry

  8. Four Groups of Research in H&T • Teaching & Learning R • Technical Development R • Systems R • Societal R (Social/Public Services)

  9. Proposed Direction • Work closely with HT Industry, TAT, MoTS, Local Authorities • Work Toward Learning Systems : Collaborate in making “HTI – Society Relationship” a Learning Systems – By Systems Research and by Knowledge Management (KM) • Produce Systems Research Results/Recommendation for HTI Systems Management and Governance • Minimize Negative Effects, Maximize Positive Effects

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