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THE HOSPITALITY AND TOURISM BUSINESS. Chapter 1 – Defining Hospitality and Tourism. Segments of Hospitality & Tourism. Lodging Food Service Travel Tourism Sports & Entertainment Events. Hospitality Industry.

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THE HOSPITALITY AND TOURISM BUSINESS

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The hospitality and tourism business

THE HOSPITALITY AND TOURISM BUSINESS

Chapter 1 – Defining Hospitality and Tourism


Segments of hospitality tourism

Segments of Hospitality & Tourism

Lodging

Food Service

Travel

Tourism

Sports & Entertainment Events


Hospitality industry

Hospitality Industry

Group of businesses composed of establishments related to lodging and food-service management.

These businesses include: hotels, motels, inns, bed-and-breakfasts, small unique inns that offer a full breakfast with a night’s stay, casinos, restaurants, catering companies, hospitals, schools and many other facilities.


Tourism industry

Tourism Industry

A group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise and motor coach travel, and promote travel and vacations.


Service

Service

Intangible thing that is a task performed for customers by a business.


Variables

Variables

  • Factors that can cause something to change or vary. Variables always need to be considered when dealing with the service side of marketing.


Perishability

Perishability

The probability of a produce ceasing to exist or becoming unusable within a limited amount of time.

Ex. Hotel rooms

Meals


Intangibility

Intangibility

Things that cannot be touched.

Ex. Memories and Experiences.


Changeability

Changeability

A condition of being subject to change or alteration.

Service training for front-line personnel is essential to eliminate changeability in guest service


The hospitality and tourism business

Good or bad service determines whether customers return to any hotel or restaurant.

????Would you complain if the service was unsatisfactory in a restaurant—or you simply not return?

????Why?


Hospitality tourism past and present

HOSPITALITY & TOURISMPAST AND PRESENT


Signs of hospitality

Signs of Hospitality

The image of the pineapple is another sign of hospitality. It has a rich and romantic heritage as a symbol of welcome, friendship, and hospitality. Early explorers brought pineapples back from their expeditions to the West Indies. Grown and cultivated in Europe during the 17th century, the pineapple became the favorite fruit of royalty. A colonial sea captain, returning from travels, would display a pineapple sign at his door to give notice to friends that he had returned and was welcoming guests. Today the pineapple is the international symbol of hospitality.


Restaurant

Restaurant

Comes from the Latin word restaurare, which means to restore. The concept of a formal restaurant began in Europe in the Late 1700’s.


Hospitality in the 1800 s

Hospitality in the 1800’s

Civilized sleeping accommodations were just beginning in the 1800’s. Pioneers such as Cesar Ritz and Conrad Hilton rushed to create the luxury accommodations that are associated with their names today.


Revenue and expenses

REVENUE AND EXPENSES

Monthly revenue and expenses for Timber Lodge include cash sales at $9,540, charge sales at $12,450, other income at $300; salaries at $9,840, advertising at $1,500, equipment rental fees at $1,800, and supplies at $400. What is the monthly net income for the lodge?


Diversity

Diversity

Ethnic variety as well as socioeconomic and gender variety in a group or society.


Ecotourism

ecotourism

A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations.


Market segments

Market segments

Groups of consumers, categorized by specific characteristics to create a target market.


Technology in travel and tourism

TECHNOLOGY IN TRAVEL AND TOURISM

Web Sites

Internet Access

Information Management

Guest Services

Airplanes—computerized security systems

Cruise Ships—keyless entry; computer memory banks; photo IDs


Internet activity

INTERNET ACTIVITY

Access the Web site of the Mount Vernon Hotel Museum and answer the following questions:

In what state is the Mount Vernon Hotel Museum?

Who built the hotel and why did the builder(s) name it Mount Vernon?

What time period does the hotel museum represent?

Why would someone want to visit a historic hotel?


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