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Hospitality And Tourism Research. The beginnings of Research. Started in the late 18th century during the middle ages (dark ages) sources of knowledge came from: Pope/Priest tradition knowledge of the heart knowledge of the body - rational thinking. Magicians observation philosophers

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The beginnings of Research

  • Started in the late 18th century

  • during the middle ages (dark ages) sources of knowledge came from:

    • Pope/Priest

    • tradition

    • knowledge of the heart

    • knowledge of the body - rational thinking


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  • Magicians

  • observation

  • philosophers

  • scientists

  • scientific knowledge based on natural sciences - that is man in relation to environment


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In the hospitality/tourism industry research focuses on:

  • social science

  • natural science

  • non-science (religious)

  • pseudo-science (palmestry)

  • horoscope (faith)


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Assumptions

  • Classical theory - people are working because of pay

  • Systems theory - people are happy working not only because of pay but the treatment they get from the management

  • Cultural theory


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Research requires...

  • TIME

  • TALENT

  • ATTITUDES

  • MONEY


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Overview of Tourism Research

  • It allows you to find out attributes of your visitors including:

    • origin, age, education, income and spending habits, travel patterns, lifestyles and values, activity preferences

  • It gives you an understanding on:

    • what they like and dislike about a destination,


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TYPES OF TOURISM RESEARCH

  • Visitor Profile Studies - demographics

  • Satisfaction - measure the quality of service provided at a business or a destination

  • Economic Impact - determine what new money is brought into the community from tourism


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  • Images - determines the perception on the destination by visitors or non- visitors

  • Information - determines where and how consumers search for travel information

  • Inquiry Conversion - determines how many people actually traveled to a destination versus how many people inquired about the destination


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Research Objectives and Research Types holds - of the total available market ( arrivals - national, regional, local)

  • Exploratory Research

    • to become familiar with the basic facts, people and concerns involved in...

    • To develop a well-grounded mental picture of what is occurring in...

    • To generate many ideas and develop hypotheses on...


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Descriptive Research on...

  • To provide an accurate profile of a group

  • to describe a process, mechanism or relationship

  • to give a verbal or numerical picture of...

  • To find information to stimulate new explanations...

  • To present basic background information or a context


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Explanatory Research on...

  • To determine the accuracy of a principle theory

  • to find out which competing explanation is better

  • to advance knowledge about an underlying process

  • to link different issues or topics under a common general statement


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Methodology on...

  • What design?

    • descriptive

    • exploratory

    • explanatory


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Importance of Topic Selection on...

  • Approach it with caution

  • Most important consideration in selecting a topic is to make sure it is the one that you will enjoy working with


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Problems usually encountered in topic selection on...

  • Inability to narrow their topic so that it could be fully treated within a reasonable period of time,

  • Finding a research question that is neither too broad nor too narrow


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POINTERS on...

  • Target audience - (population) those people who will be surveyed/those about whom the study is conducted

  • Population must be of reasonable size

  • Good thesis question must be researchable


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Research Questions until the thesis is completed

  • Should relate to aspects of the industry with which you are a part

  • The end result of your research needs to be contribution to the industry


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Basis for choosing research question of research that has been done already

  • your interest in the question

  • the practicality of undertaking research on the question

  • availability of a target population with which to work

  • doability of the thesis


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