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TARGET

TARGET. Prepared by: Anisa Zhamo Bora Islami Elena Parangoni Jora Cakuli Linda Dundo. Expect more. Pay less . CORE VALUES Design for all Great guest service More for your money A fun and rewarding place to work Celebrating diversity and inclusion

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TARGET

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  1. TARGET Prepared by: AnisaZhamo Bora Islami Elena Parangoni JoraCakuli Linda Dundo

  2. Expect more. Pay less. CORE VALUES • Design for all • Great guest service • More for your money • A fun and rewarding place to work • Celebrating diversity and inclusion • A legacy of giving and service CULTURE • Team being their biggest asset • Emphasizing individualism • Rewarding career • Respect & Integrity • Cultural diversity & Inclusion

  3. MAIN COMPETITORS: Walmart, K-mart, Costco • FINANCIAL DATA ($BLN): • Total assets $44.55 • Revenue of $21.52 • Sales (2014) $72.6 • INNOVATIONS: • Mobile services via apps and e-commerce. “Mobile retailers of the year”. • Shopping experience: Design philosophy , appealing building exteriors, easy-to-navigate store layouts.

  4. ALBANIA-PESTEL POLITICAL FACTORS ECONOMIC FACTORS Economic reforms after Communism’s fall Improvement of country’s economy – 2006: fastest growing rate Poorest country in Europe Trade deficit High unemployment rate • Policy orientation towards EU • Member of NATO • December 2010- no visas needed for the Schengen states • “Albania, 1euro” initiative- encourage competition of high efficiency projects

  5. ALBANIA- PESTEL cont'd… SOCIAL FACTORS TECHNOLOGICAL FACTORS Rapid development Communication media achievements E-commerce implementation Advanced technology systems • Collective society • After 90s’- high demographic movements • Positive cultural change • Following consumer behavior trends • High level of corruption

  6. ALBANIA- PESTEL cont'd… ENVIROMETAL FACTORS LEGAL FACTORS Construction Permit Floor Space Index Urban Plan & Developing Plans Time Spent on Construction • No effective urbanization • No “Go Green” strategy • No fair trade product Challenge:encourage sustainable development of urban areas.

  7. CUSTOMER’s ASSESSMENT • CUSTOMER PROFILE • Located in capital, Tirana • Age group: 18-55 • Gender distribution: 50-50 basis • Income level: upper-middle and upper • NEEDS Product quality Convenience

  8. CUSTOMER’s ASSESSMENT • HOW TO MEET THE NEEDS • Country of origin associations • Strong customer-brand relationships • Variety of products in one store • TARGET MARKET SIZE • steady for many years • not large enough

  9. COMPETITORS • CARREFOUR- “All under one roof” • Acquired Euromax (biggest player) in 2013 • Hypermarkets: 2 (capital) • Supermarkets: 17 (around the country) • Low cost • CONAD-“People come first” • Nr. of stores:25 (10 in the capital) • Nr. of products: 1800 • High cost

  10. COMPETITORS • MERCATOR- “Enjoy buying” • Hypermarkets: 1(capital) • Stores: 2 • Market share: 0.8% • Expected to exit the market by the end of 2014 • MEGATEK- “Do it yourself” • 100% Albanian investment • Hypermarket: 1( capital) • Nr. of products: 40,000 • Low cost hypermarket • Small neighborhood stores

  11. SUPPLIER’s ASSESSMENT Target has been proving to be a very diverse company regarding its investments; therefore it will be easy adaptable to the complex Albanian market. • Facilitating the process • Finding the right venue • Employees • Additional suppliers

  12. MARKET ENTRY ASSESSMENT • BASIC MARKET ASSESSMENTS • Barriers to entry • Competition: high • Suppliers: low • Direct approach to the customer • New management • Additions on the Target building

  13. CONCLUSION • SHORT-TERM • Gaining market share • After 2ndyear: significant increase in revenue • LONG-TERM • Main competitor • Large market share • POSSIBLE STRATEGIES • Focused differentiation strategy • Price-based strategy

  14. Thank you for your attention!

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