1 / 21

Does Planned Giving make sense in 2012 and beyond?

Does Planned Giving make sense in 2012 and beyond?. “Face reality as it is, not as it was, or as you wish it to be” ~Jack Welsh. Table of Contents. I. Introduction. II. Contrast traditional fundraising and modern planned giving. III. Two perspectives of a gift.

marina
Download Presentation

Does Planned Giving make sense in 2012 and beyond?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Does Planned Giving make sense in 2012 and beyond? “Face reality as it is, not as it was, or as you wish it to be” ~Jack Welsh

  2. Table of Contents I. Introduction II. Contrast traditional fundraising and modern planned giving III. Two perspectives of a gift IV. The current atmosphere V. Planned Giving community’s reaction

  3. Introduction • How did we get here? • What did we expect? • How did things change? • What have we accomplished?

  4. Traditional fundraising contrasted with modern planned giving Typical reasons that nonprofits avoided planned giving: • Required more resources • Required specialists • Too technical/difficult • Not mainstream or popular for smaller charities • No demand from donors • Other fundraising avenues were available • Fear that it would negatively impact immediate gifts

  5. Traditional fundraising contrasted with modern planned giving Planned Giving techniques often include: • Non-cash “assets” • More complexity • More risk • Deferred gifts • Donor-centric strategies • Solution-based methods • Flexible giving that engages donors • Unlimited gifting opportunities • Long-term relationships

  6. Two perspectives of a gift • Benefactor (Donor) • Beneficiary (Charity) • Moving a “benefit” from one to the other

  7. Two perspectives of a gift Donor’s perspective • Many hats • Many responsibilities • Many passions • Standard of living • Fear • Information overload • Trust issues • Prioritizing

  8. Two perspectives of a gift Charity’s Perspective Finance • Ensuring organization has enough resources • Accountable to multiple stakeholders • Outright gifts give us maximum flexibility, simplicity and immediacy Development • Charged with finding additional revenue • Accountable to multiple stakeholders • Planned gifts give us more to discuss with donors, deepen the relationship and promote longevity

  9. Current atmosphere • Philanthropic resilience • Magnitude of market impact on giving • Fundamental change in donor responses to economic headwinds

  10. Current atmosphere • Market • Economy • Political environment • Demographic changes • Global community

  11. Current atmosphere The market Volatility + fear = cash on the sidelines Five-year cycle: 2002 2007 2012 2017? Deleveraging Corporations / Individuals / Government “Uncertainty creates paralysis. Certainty creates actions.”

  12. Current atmosphere The economy The Fiscal Cliff • What is it? • What are the possible outcomes? • What does it mean for you and your donors?

  13. Current atmosphere The political environment Source: CBO, SmartMoney, Thompson Reuters Research Institute of America, 2012

  14. Current atmosphere Demographic changes • Greatest Generation (1900-1927) • Silent Generation (1928-1945) • Baby Boomers (1946-1964) • Gen X (1965-1980) • Millennials (1981-2000)

  15. Current atmosphere The global community • Heightened awareness • Increased competition for philanthropic dollars • International foundations • “Friends of” organizations

  16. Planned Giving community’s reaction What are the options given what we know today? • Recoil • Business as usual • Adapt and push forward

  17. Planned Giving community’s reaction Recoil • Slash or freeze planned giving budget • Emphasize traditional means of giving • Limit donor options Potentialimplications • Not equipped to compete • Donors feel misunderstood • Less money

  18. Planned Giving community’s reaction Business as usual • Continue with status quo • Keep your head in the sand • Wait and See Potentialimplications • Not positioned for growth • Missed opportunities • Lose your place at the table

  19. Planned Giving community’s reaction Adapt and push forward • Recognize possibilities for growth • Position yourself for a new breed of donors • Enhance existing relationships Potential outcome • Seize the opportunity • Rebrand and Ensure Longevity • More Money

  20. Planned Giving community’s reaction Closing thoughts Does Planned Giving make sense in 2012 and beyond? “You must be on top of change, or change will be on top of you.” ~Mark Victor Hansen “If not planned giving, what else can be done to meet your current and future fundraising objectives and ensure the perpetuity of advancing your mission?” ~Audrey Johnson

  21. Thank you Audrey Johnson Vice President Planned Giving Advisor audrey.johnson@wellsfargo.com Phone - 336-732-2987

More Related