Eco-innovation market replication Where are we?

1. Eco-innovation market replicationWhere are we? EACI, European Commission Frederik Neuwahl Project Officer Eco-innovation

2. Who are we? http://ec.europa.eu/eaci

3. What do we do? CIP: Competitiveness and Innovation Programme EIP: Entrepreneurship and Innovation Programme

4. New services: greening businesses New processes: cleaner production New materials New products What is eco-innovation? Good for business, good for the environment « All forms of innovation reducing environmental impacts and/or optimising the use of resources » 4

5. Eco-innovation in the EU – Opportunities* and challenges • Eco-Industries in EU • Turnover €319 billion (8% annual growth) • = 2.5% of GDP • = 3.4 M jobs • EU strong player • ~ 30% of world turnover • Leading global position in recycling (50%), renewable energy (40%) • Greenhouse Gas emissionsenergy and non-energy related CO2 emissions on unsustainable path • Metals and Minerals consumption 35-40% growth in 10 years • Plastic materials~ 50% still goes to landfill (12Mill. tonnes yearly) • Waste volumesmunicipal waste expected to grow by 25% from 2005 -2020 * 2008 data

6. How does it work? • Risk sharing for green ideas (50% per project) • Market orientation • Bridging the gap between RTD and commercialisation. • Direct funding (no intermediaries) Good for business, good for the environment

7. How does it work? • Life cycle thinking • SME focus • Flexible - no partnerships required but EU added value important • Leverage-market replication crucial Good for business, good for the environment

8. Materials recycling: Innovative recycling products, solutions and markets ... Buildings: Sustainable construction materials. Food and drink sector: Cleaner production processes aiming at higher resources efficiency, reduction of waste and increasing recycling and recovery ... Greening business and smart purchasing: Integration of eco-innovation in supply chains and purchasing, greening of production ... 2010 Main priority areas 8

9. Materials recycling • Areas of work: • Rationalising the use of resources by improving processes to prevent waste • Improving the sorting of waste in order to raise its quality to the same level as the quality of virgin raw materials • Imagining new applications for ultimate waste and by- or side-products

10. Food & Drink Sector • The number one manufacturing industry in the EU with more than 99% of SMEs • Contributes to some 23% of global resources, 18% of GHG emissions and 31% of acidifying emissions • Challenge to improve environmental performance of products and their uptake by consumers • Areas of work: • Industrial waste water treatment • New Fertilizers and other by-products such as polyphenols • Food packaging and labelling

11. Building Sector • Very high raw material and energy consumption. Heating and lightening account for around 42% of energy use and some 35% of GHG emissions • 16t of materials are used annually per person per year in EU. 6t of waste are generated, of which 1/3 from construction and demolition activities • Areas of work: • Sustainable materials with higher resources efficiency in construction, use and end-of-life of buildings • Thermal insulation materials using recycled waste • Efficient use of water

12. More open priority for transversal ideas from the market Current areas of work: New products (e.g. bio-plastics) New production processes (e.g. ceramic or leather industry) Greening services (e.g. in tourism, printing, production of electronic and electrical equipment) Green Business Sector .

13. CAPS: Conversion of paper waste into oil spills absorbent material An innovative way of reusing waste into a product Setting up two new production plants (Slovenia and Finland) Example on on-going projects: materials recycling

14. Improving metal sorting – Quality recycling (SATURN) • Recovery of non-ferrous metals (NF) • Nickel is one of the elements recovered. Important for the rechargeable batteries. • A plant is built in Germany to implement a range of different sensor-based technologies • Further replications, UK

15. Example from the building sector INSULA TFH: pre-insulated wall panels Low cost process to produce timber frame panels with cellulose fiber insulation Material used: recycled waste paper and wood from the region Reduced transport, packaging and landfill IRE, DE, BE

16. Example from the food & drink sector Briter-Water project: Bamboo farming to clean grey water from juice and dairy production Lower investment and operation costs, no sludge Better water quality and carbon capture gains France, UK, Portugal and Germany

17. Example from the green business sector ECOTPU: New bio-plastic for sports shoes coming from sugar beets Production line will be set up and started Involvement of footware and chemical industry from ES and IT .

18. Example EuroC2C Carpetchains Close loop manufacturing system Collection and recycling of 4% of European carpet waste from offices and public buildings Increase to 8% after the project Resource efficiency benefits by reducing the use of virgin materials Reduced energy consumption NL, FR, DE, UK + BE, LU .

19. Increasing response to Eco-innovation Calls Important attention from the market, mainly SMEs More than 1000 web enquiries answered every year 19

20. Reaching the target group: more than 65% SMEs! SME 81% private sector LARGE Enterprises Universities/Public/Others Our beneficiaries (Source: call 2010)

21. SME’s breakdown - Beneficiaries Eco-innovation 79% of SME‘s are small and micro companies 21

22. Last Call for Proposals 2010 • SMEs: 66 % of all participants, ~590 SMEs • The 287 proposals have been submitted by ~900 participants • 63 projects recommended for funding, around 45 to be funded • 33 Countries in the recommended proposals:

23. Next Steps Results of the 2010 Call have been published, project negotiations under way Next Call 2011 to be launched on 28 April 2011 with a deadline of 8 September 2011. Brussels Info Day on the 28 April Organisation of national Info Days has started Priorities have been fine-tuned based on the outcome of the current Call 23 23

24. Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration Basic research Applied research Prototyping/first practical use of technology Technology demonstration Knowledge gathering Eco-I versus FP 7 Research 24

25. First application of solution and market uptake Integrated approach covering various environmental aspects (resource efficiency including water, energy and raw materials…) Life-cycle approach Explicit SME and private sector focus Market uptake important Promotion & dissemination of well-proven intelligent energy solutions Energy focus: energy efficiency & renewable energy sources, including transport Stimulates action through better market conditions & admin. procedures, training, awareness raising, policy analysis etc No investment project, no RTD Impact and contribution to 2020 EU energy targets important Eco-I versus IEE 25

26. Priority on private sector, businesses CIP umbrella Market competitiveness and market uptake Replication is crucial Integrated environmental impacts (e.g. water only one ascpect) Mainly public sector Policy development and Implementation of legislation Dissemination, awareness raising, capacity building Land-use, urban planning and water management Environmental solutions but market uptake is not vital Eco-I versus LIFE + 26

27. Eco-Innovation website as source of information • Newsflash subscription • Call for proposals • Guide for proposers • Frequently asked questions • Info days • Contact http://ec.europa.eu/ecoinnovation

28. Thank you very much for your attention For more info: http://ec.europa.eu/ecoinnovation eaci-eco-innovation-enquiries@ec.europa.eu