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PR 3310 Principles of Public Relations

PR 3310 Principles of Public Relations. Wednesday, 5/27/09. Class Objectives. Lecture Intro. to course What is public relations? Homework assignment Read chapter 1 in book. Class topics. Syllabus, schedule, lectures, all up on class webpage http://www.ttujournalism.net/pr3310.html

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PR 3310 Principles of Public Relations

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  1. PR 3310Principles of Public Relations Wednesday, 5/27/09

  2. Class Objectives • Lecture • Intro. to course • What is public relations? • Homework assignment • Read chapter 1 in book

  3. Class topics • Syllabus, schedule, lectures, all up on class webpage • http://www.ttujournalism.net/pr3310.html • Schedule lecture topics and lectures posted to web site will be filled in as the sum. session goes on • Assignment dates are fixed • Grades will be posted on WebCT/Blackboard starting on June 1st

  4. Class topics • Best way to reach me is by e-mail • I get a TTU e-mail on June 1st • In the meantime, kubik_sj@yahoo.com • Or stop by my office, 225D before class T-R 11am-noon • Telephone is 742-6500 x251

  5. Videos • I use a lot of them in classes • First one, did you know (2008) • http://www.youtube.com/watch?v=nteiqLgZFOU&feature=fvst

  6. Issues with PR • PR, advertising, design, journalism, marketing are very much intertwined • Especially if you work for a smaller agency or company where you wear many “hats” • Book tries to differentiate them • What is for sure is that PR is a misunderstood term • Derogatory terms include flack (a publicist), spin (biased portrayal), and propaganda (originally not political= spreading of information to serve a cause)

  7. Public Relations • For the sake of a discussion, let’s define PR as “telling a story about something” • How has PR changed (over the last 5 years)? • Processes to disseminate message have changed as technology/tools have changed • Due to Web 2.0 and 3.0 (interactivity in terms of social networking, forums, replies) there is a tremendous amount of feedback/dialog • Sending message directly to the consumer (e.g. web sites) • Lack of “editors” and gatekeepers (e.g. blogs) • Where is your audience? • Remember that you may or may not be a part of your target audience

  8. Terms • Trust versus “spin” • Issues: Who’s funding the campaign? How transparent should the funding agency be? • Mainstream media coverage versus non-mainstream • Think of end consumers/masses as mainstream…everyone else (e.g. corporate, industry specific, reporters) as non-mainstream • Purchased media versus Free media • Purchased = advertisements (in print, radio, tv, on-line) • Free = blogs, tweets

  9. PR Videos • MESH 2007 conference (Canadian web conference), Future of PR • start at minute 3:33 go to 11:11 • http://video.google.com/videoplay?docid=-8719904131778990212&ei=6a8cSq7AA8iE-QaM7_XVCQ&q=public+relations&hl=en • Critical Issues, http://www.youtube.com/watch?v=aeOiNlBC4yo&feature=related

  10. Other issues with PR • Is all “bad” coverage bad? • PR of celebrities • How do we make $$ with new tools? • Susan Boyle video has been viewed millions of times with no $$ going to the 3 companies that own “Britain’s Got Talent” • What do we do with “dying” industries? • Do we pull out of them altogether (print/newspapers) or stick with them in hopes they will adapt and survive?

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