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Affluence PR on Public Relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organisation (such as a business, government agency, or a nonprofit organisation) and the public.

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Affluence PR on Public Relations

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  1. Public Relations for Restaurants Media Influence for your Prominence

  2. Public Relations

  3. What is Public Relations? • Noun: • The professional maintenance of a favourable public image by a company or other organisation or a famous person • It is the state of the relationship between a company or other organisation or a famous person and the public. • Public relations (PR) is the practice of managing the spread of information between an individual or an organisation (such as a business, government agency, or a nonprofit organisation) and the public. • It is used interchangeably with Media Relations which is the management of relationship with the media to influence media reviews that will affect public perceptions of a company/person. • Technically, public relations is the overarching public perception management which INCLUDES media relations as a tenet of managing public perceptions. However public relations and media relations are often used interchangeably.

  4. Scope of PR Work Strategic Counsel Develop a set of integrated and effective public relations and communications strategies that will create awareness for The Client Provide strategic advice for the positioning, key messages and media/public response Regular meetings with Client Media co-ordination consultancy and services: Co-ordination for interviews and other media requests On-site facilitation and management of all media/Public relations activities Management of any public feedback on Public Relations and media efforts

  5. Press Release Examples

  6. Media Monitoring

  7. Media Reviews(Retail Examples)

  8. Media List Lifestyle & Food 8 Days Designare Expat Expat Living Lófficiel I Weekly Prestige Solitaire The Peak The Finder U Weekly Wine & Dine Design Media Cubes D+A Home Concepts Indesign Lookbook Surface Asia Female Media Cleo Harper’s Bazaar Her World Icon（中文） Singapore Women’s Weekly Simply Her Male Media August Men Men’s Health Hooked Style Men Health Media Ezy Health Healthy Times Livewell Singapore Health Parenting Media Livewell Baby Mother and Child Young Parents Online Newsmedia Asia One Channel News Asia Online CNET Asia Omy Razor TV Bloggers Local News Channel 5 Channel 8 (C) Regional TV Stations Channel News Asia Radio Stations 938 LIVE Capital 958 (C) Local Newspapers The Straits Times The Business Times Today The New Paper Lianhe ZaoBao (C) Shin Min Daily News (C) Berita Harian (M) My Paper (E, C) The Edge – Weekly Business Media SMB Edge Singapore Business Review Enterprise Innovation Marketing Marketing Interactive Affluence PR’s media list consists of 2,000 media contacts in Singapore and in the region. This list is a sample list of media from our database.

  9. Getting the Most PR For Your Restaurant • http://restaurant-hospitality.com/blog/importance-pr-give-them-something-talk-about • http://www.qsrmagazine.com/denise-lee-yohn/10-best-ways-do-pr • Contact Affluence PR to further understand how public relations may be used to better effect for your marketing awareness: prominence@affluencepr.com

  10. IntelligenceAffluence Public Relations works intelligently to deliver. When you work with Affluence PR, you are assured of a committed, efficacious and efficient strategy and implementation.

  11. About Affluence PR Affluence PR is an expert in Public Relations for upscale retail and restaurant establishments in Asia. Why focus on PR for retail and restaurants? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. Retail indulges all 5 senses through which we experience the world. When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact

  12. Accreditations/Recognitions • BizSAFE Level 3 compliant as of Nov 2013 • Fair Employment Practice Employer • Member of the Employer Alliance • SCOPE IP trained • Practicing Management Consultant trained • Business Excellence trained • Singapore Health Award nominee • SMF Business Model Innovation (BMI) Award 2014 nominee • WorkPro company funded by WDA • NUS Business School Alumni Director Government agencies we have worked/are working with:

  13. Thank You AFFLUENCE PR PTE LTD 14 Robinson Road #08-01A Far East Finance Building Singapore 048545  T +65 532 5127   F+65 532 1889 www.affluencepr.com

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