1 / 4

PR 3310 Principles of Public Relations

PR 3310 Principles of Public Relations. Friday, 6/5/09. Class Objectives. Lecture Video: Corporate social responsibility Introduce Paper 1 Note 1: IT still hasn’t given me access to WebCT or Blackboard

alida
Download Presentation

PR 3310 Principles of Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PR 3310Principles of Public Relations Friday, 6/5/09

  2. Class Objectives • Lecture • Video: Corporate social responsibility • Introduce Paper 1 • Note 1: IT still hasn’t given me access to WebCT or Blackboard • Note 2: No final, last day of class (Thursday 6/25) is Exam 2 (changes on schedule, syllabus) • Homework assignment • Re-read chapter 6 • Paper 1 due next Wednesday at 12:05 pm

  3. What’s in the news today? • The Amazon Kindle: http://www.amazon.com/Kindle-Amazons-Original-Wireless-generation/dp/B000FI73MA • Pay attention to what newspaper sites are shown • Notice “free” access to Wikipedia • As a PR publicist, how can you use this aid a message about your customer • http://reviews.cnet.com/e-book-readers/amazon-kindle/4505-3508_7-32751890.html • Uses e-paper, no current • Does not use a wi-fi connection, uses a cellular network (built into the price of the devie) • Because it is a new product in this field, the term “Kindle” is being used similar to Kleenex, Rollerblades, Coke (Sony has a similar product called the Reader- doesn’t have connection)

  4. What’s in the news today? • The Amazon Kindle Negatives • Device is costly $400 • Illustrations in grayscale, no color (currently) • E Ink technology means that the screen takes a second to refresh (it goes to black and essentially blinks) when you turn a page • Positives • Provides a new source of revenue for the newspaper industry • Through the Kindle, the Times costs $13.99 a month or $.75 an issue, which may seem pricey to those who are used to viewing the same content on the paper's Web site for free. • Negative though in that you’re only getting 1 “delivery” per day (think “the morning news)…stocks quotes, sports scores, and stories get “old” and you don’t get any breaking news • Easy to read b/c of no back lighting; can read in direct sunlight

More Related