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Persuasive Speaking






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Define the goals of persuasive speakingKnow how to develop a persuasive topic and thesisUnderstand your listeners and tailor your speech to them. Chapter Objectives. Explain the forms of rhetorical proof: ethos, logos, and pathosRecognize the logical fallacies, deceptive forms of reasoningChoos
Persuasive Speaking

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1. Chapter 15 Persuasive Speaking

2. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor your speech to them Chapter Objectives

3. Explain the forms of rhetorical proof: ethos, logos, and pathos Recognize the logical fallacies, deceptive forms of reasoning Choose an appropriate organizational strategy for your speech Chapter Objectives

4. Persuasion The process of influencing attitudes, beliefs, and behaviors

5. The Goals of Persuasive Speaking Influencing attitudes, beliefs, and behaviors of your audience Attitudes are evaluations of people, objects, ideas, and events Beliefs are how people perceive reality Behavior is how people act or function

6. Developing a Persuasive Topic & Thesis Your topic? Should be somewhat controversial Must allow you to develop a message to bring about change in the audience

7. Developing a Persuasive Topic & Thesis Your thesis... Is stated as a proposition Proposition of Fact What is or is not Proposition of Value Value judgment about what something is worth Propositions of Policy Claims about a course of action to be taken

8. Persuading Your Audience Understanding your audience?s disposition Receptive audience Hostile audience Neutral audience

9. Persuading Your Audience Understanding your audience?s needs

10. Persuading Your Audience Understanding what is relevant to your audience Elaboration Likelihood Model (ELM) Central processing Peripheral processing

11. Strategies for Persuasive Speaking Forms of rhetorical proof Ethos Logos Pathos

12. Strategies for Persuasive Speaking Ethos Moral Character Credibility Character Trustworthiness Goodwill

13. Strategies for Persuasive Speaking Logos Reasoning Inductive reasoning Deductive reasoning

14. Strategies for Persuasive Speaking Pathos Appeals to listeners? emotions Should be combined with logical appeals for lasting effect

15. Strategies for Persuasive Speaking Avoiding logical fallacies Bandwagon fallacy Reduction to the absurd Red herring fallacy Personal attacks Begging the question Either-or fallacy Appeal to tradition The slippery slope fallacy

16. Organizing Patterns in Persuasive Speaking Problem-Solution Pattern Refutational Organizational Pattern Comparative Advantage Pattern Monroe?s Motivated Sequence Attention Need Satisfaction Visualization Action


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