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PERSUASIVE SPEAKING. Goal: to influence audience members’ attitudes, beliefs, values and actions. Persuasive speeches are built on arguments (stated positions) . Logos: appeals directed at audience’s reasoning on a topic. Two types of logos-appeals to reason and appeal to logic.

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persuasive speaking

PERSUASIVE SPEAKING

Goal: to influence audience members’ attitudes, beliefs, values and actions.

persuasive speeches are built on arguments stated positions
Persuasive speeches are built on arguments (stated positions)
  • Logos: appeals directed at audience’s reasoning on a topic. Two types of logos-appeals to reason and appeal to logic.
  • Pathos: persuasive appeals directed at emotions; use vivid imagery, compelling stories
ethos or speaker credibility
Ethos or speaker credibility
  • To build credibility list your expertise on a topic, express interest in the audience’s welfare, make a dynamic presentation
to increase your odds of achieving goal of the persuasive speech
To increase your odds of achieving goal of the persuasive speech
  • Use information audience can relate to
  • Demonstrate how change will benefit the audience
  • Establish your credibility
  • Set modest goals
  • Visualize success
three elements of an argument
Three Elements of an argument
  • Claim or proposition answers the ? “what are you trying to prove?”; states the speakers conclusion
  • Evidence: substantiates the claim; grounds for the claim
  • Warrant: provide reasons why the evidence is valid and supports the claim
classifications of claims
Classifications of Claims
  • Facts (whether something is true or not)
  • Value: (issues of judgment, why something is right or wrong, good or bad…)
  • Policy: (recommend a certain action be taken or approved by the audience.)
deductive versus inductive reasoning
Deductive versus Inductive Reasoning
  • Deductive= reasoning from a general condition to a specific instance
  • Inductive= reasoning from specific instances to a general condition
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