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Cassava Republic. CASE STUDY 11 th May, 2011. BACKSTORY. The genesis of an idea Unilag bookshop, 2000 Moved to Nigeria 2003 Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004 Set up Cassava Republic in 2006. VISION/MISSION. High quality affordable books for Africa

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Cassava republic

Cassava Republic

CASE STUDY

11th May, 2011


Backstory
BACKSTORY

  • The genesis of an idea

    • Unilag bookshop, 2000

  • Moved to Nigeria 2003

  • Support the ChimamandaNgoziAdichie tour of Purple Hibiscus 2004

  • Set up Cassava Republic in 2006


Vision mission
VISION/MISSION

  • High quality affordable books for Africa

  • A focus on new talent and reconfiguring African literature

  • Adult fiction & non-fiction

  • Children’s fiction

  • Cassava Ideas

  • Popular fiction/romance


Adult fiction list
ADULT FICTION LIST

  • Currently 18 authors. Some of the leading Nigerian/African writers including HelonHabila, Teju Cole & Lola Shoneyin

  • Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners

  • Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK

  • Print run between 3-5,000 copies


Children s books
CHILDREN’S BOOKS

  • MDG’s

  • Eno’s Story

  • Birds of our Land

  • Many more in the pipeline


Cassava ideas
CASSAVA IDEAS

  • An initial focus on history books

  • Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins

  • Academic journals in planning


Popular fiction
POPULAR FICTION

  • Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011


Business model
BUSINESS MODEL

  • Sponsorship:

    • In-book sponsorship

  • Sales:

    • Sales to bookshops & individuals

    • Event-based sales

    • Online

    • Bulk-buying from universities



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