Why United Colors of Benetton India is so popular?

1. Why United Colors of Benetton India is so popular? When it comes to apparels, there are a large number of brands available in India. However, when it comes to apparel brands which sell trendy Western garments, the choice of brands becomes limited. You can simply use your fingers to count the names of such brands. And there is no denying that United Colors of Benetton will come first in your count. When United Colors of Benetton was launched in India, it was promoted with the help of its signature marketing campaign of multiculturalism. This marketing campaign grabbed the eyeballs of Indians as our society is inherently multicultural. This proved to be a perfect fit, and people were drawn out to the fresh designs of United Colors of Benetton India. Today, UCB is one of the biggest apparel brands in India. You would find at least one UCB store in every shopping mall in the city. Its clothing range is also widely available online on some of the most popular e-retain websites. However, it is best to buy UCB apparels from its authorised stores that can be found in every shopping mall in the city as well as in some of the popular shopping districts. United Colors of Benetton is best known for its affordable fashion. Its clothes are priced well so that anyone can easily afford them without burning a hole in their pockets. The brand’s USP is its fresh designs that are suited to the taste of Indian people and at the same time, comply to the global fashion trends. If you are fan of apparels with trendy designs, United Colors of Benetton is your brand. In terms of quality too, you will have no complaints with United Colors of Benetton Indiaas its apparels are highly durable in terms of fabric and colour. Neither will they fade off easily despite regular washing nor will they lose their sheen over the course of time. You might get bored of wearing the same apparel but it will still look as good as new. This is one reason why it is said that once a UCB customer, always a UCB customer. Recently, United Colors of Benetton India has started a membership facility for its regular customers. All you have to do is register your phone number at any of the branded stores and present it at the time of every purchase to avail attractive offers.