De Mar’s Product Strategy

1. De Mar’s Product Strategy A-Team

2. What is De Mar’s product? Identify the tangible parts of this product and its service components.

3. plumbing, heating, and air-conditioning products • Product Strategy says: „Solve the customer’s problem no matter what, solve the problem when the customer needs it solved,and make sure the customer feels good when you live” • guaranteed same-day service

4. How should other areass of De Mar (marketing, finance, prsonel) support its product strategy?

5. marketing: • customer is the most important value for company • „We will be there to fix your A/C on the fourth of July, and i’s not a penny extra.” • finance: • benefit for costs • personel: • ‘special’ rates for emplyees working during ‘special’ days • „the person who wants a nine to five job needsl go somewhere else”

6. Even though De Mar’s product is primerily a service product, how should each of the 10 OM decisions in the text be managed to ensure that the product is successful?

7. product selection and design quality process location sheduling layout HR Supply Chain inventory maintanance focus on pluming, heating and air-conditioning products major priority, standards exceed regulatory requirements; same-day service while required long product runs in specialized facielieties Fresno, California, located in one city - - hire the best; well-trained employees, empowerment, most competitors guarantee their work for 30 days - - highly trained staff, 24-hour-a-day, 7-day-a-week service at no extra charge for customers