De Mar’s Product Strategy. A-Team. What is De Mar’s product? Identify the tangible parts of this product and its service components. plumbing, heating, and air-conditioning products
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De Mar’s Product Strategy
Even though De Mar’s product is primerily a service product, how should each of the 10 OM decisions in the text be managed to ensure that the product is successful?
product selection and design
focus on pluming, heating and air-conditioning products
major priority, standards exceed regulatory requirements; same-day service while required
long product runs in specialized facielieties
Fresno, California, located in one city
hire the best; well-trained employees, empowerment, most competitors guarantee their work for 30 days
highly trained staff, 24-hour-a-day, 7-day-a-week service at no extra charge for customers