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Chamberlain Marketing Group Capabilities Overview

Chamberlain Marketing Group Capabilities Overview. 2011. Corporate Identity Industry. CMG – The Tip of the Iceberg! Top 1% of Suppliers in the Promotional Products & Incentives Industry. CMG Company Overview. Founded in 1984 with 25 years of experience as full service agency

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Chamberlain Marketing Group Capabilities Overview

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  1. Chamberlain Marketing Group Capabilities Overview 2011

  2. Corporate Identity Industry CMG – The Tip of the Iceberg! Top 1% of Suppliers in the Promotional Products & Incentives Industry

  3. CMG Company Overview Founded in 1984 with 25 years of experience as full service agency Vertically integrated to serve customer’s needs Michigan’s largest Promotional Products Company

  4. CMG Company Overview • Full service/vertically integrated service provider • Creative services • In-house production • E-commerce/IT • Global procurement and merchandising • Incentive and recognition management • Fulfillment and customer services • Finance and administrative • Legacy Buying Group

  5. A few of the customers we serve…

  6. CMG Facilities Tour

  7. Custom e-Commerce Solutions

  8. e-Commerce Highlights • Fully integrated online ordering • Online, real-time inventory • Secure financial transactions • Automatic order tracking and acknowledgement • Multi-tiered pricing • Electronic gift certificates • Administrative module with reporting 24/7

  9. Program Management • Understanding client’s critical business issues • Needs analysis • Current situation • Branding objectives • Process and systems • Geographical considerations • Resource allocation • Establish an objective-based action plan

  10. Required Action Timeline • Design and development with client input • 60-day development timeline • Ongoing communication with client • Scope changes are tracked • Transition plan

  11. Program Launch & Marketing Strategies Develop Program Marketing Plan

  12. Program Launch & Marketing Strategies • Provide incentives & promotions to register on eStore • WebEx eStore Demonstrations • Attend meetings when appropriate

  13. Program Management • Provide marketing & communications support to launch new programs • Company newsletter • E-mail blasts • Marriage mailings

  14. Emerging & Growing Trends • Just In Time Inventory • Rebate Processing • ECO Apparel & Products • Direct Importing • Item Personalization

  15. Questions? • Next Steps?

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