Green IT in 2009: Balancing Responsibility, Accountability, and the Economy
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Green IT in 2009: Balancing Responsibility, Accountability, and the Economy GreenPages Technology Solutions Michael Healey, CTO Goals for Presentation Discuss state of Green IT Introduce concepts of creating a Green IT Portfolio Give some suggestions on Key Components

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Green IT in 2009: Balancing Responsibility, Accountability, and the EconomyGreenPages Technology Solutions Michael Healey, CTO


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Goals for Presentation and the Economy

  • Discuss state of Green IT

  • Introduce concepts of creating a Green IT Portfolio

  • Give some suggestions on Key Components

  • Talk about Implementation Process

  • Answer any questions


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Green IT activity to date and the Economy

  • Largely ROI driven

  • Heavy emphasis on power savings

  • Expanding focus on non-power related green issues


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Green IT in 2009 and the Economy

  • Economic Challenges

  • New Mandates & Requirements coming

    • E-Waste

    • Power Usage

  • Movement continues to grow

    • Green is no longer a nice ‘tag line’

    • Organizations will be expected to deliver

  • Need to re-think your approach



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Quick Check – Your Green Balance and the Economy

92% understand issues with over 40% willing to drive personal behavior and possibly pay more


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Quick Check – Company Green Balance and the Economy

Sustainable manufacturing opinion > 80% don’t check or won’t pay more



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Understand your Internal Drivers of Green and the Economy

Leverage this outside support!


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Create Green Technology Portfolio and the Economy

  • Covers all the Green IT options

  • Balance

    • Energy Savings

    • Environmental impact

    • Cost reduction

    • Staff acceptance

    • Communications Impact

    • Customer / Vendor Acceptance

    • Mandates / Requirements

      Not just a Help Desk or IT discussion!



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General Procurement and the Economy

  • Easy to implement

    • Desktops

    • Printers

    • Monitors

  • Leverage EPEAT & Energy Star tools

  • Understand pricing / savings ratio

  • Quick savings can offset increases


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General Procurement – calculate full cost and the Economy

Two Dell monitors with similar resolutions & features

Payback > 10 years at 10.6c per kilowatt hour


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Data Center Procurement and the Economy

  • Not as easy

    • No standardized power ratings

    • No manufacturing benchmarks

  • Server Ratings just out

  • Storage Ratings just starting

  • Difficult to quantify results

  • Focus on usage of gear instead


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Virtualization and the Economy

  • Not really about green, but high impact for Green portfolio

    • Power savings

    • Reduction of legacy technology equipment

    • Smaller heating/cooling footprint


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Virtualization & Green and the Economy

  • Most organizations haven’t finished initial phases

  • Complete server virtualization

  • Realize full cost savings

  • Leverage savings as part of your Green Portfolio


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End User Management and the Economy

  • Tackle the bad habits

    • Screen savers

    • Printer usage

    • Power Saving Settings

  • Leverage the upper management buy-in

  • Biggest potential for savings


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End User Management – Ammo for the fight and the Economy

  • Screen savers

    • Don’t save screens

    • Don’t let machines sleep

    • Cost $84 - $100 per year in excess energy

  • Printer usage

    • Newer systems cost less for ink

    • Can control color via policies

    • Print management programs work (>50 printers)

  • Power Saving Settings

    • 80% of users modify or shut off

    • Best control for energy

    • Balance productivity vs power


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E-Waste and the Economy

  • What’s E-Waste?

    • The IT junk we throw away

    • 40% of all mercury in landfills, but 2% of volume

    • Major focus for new administration

  • Huge hidden cost

    • Only 30% have formal program

    • Major environmental impact

    • Every state is ramping up programs

  • What’s your program?

  • Does everyone the program?


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Vendor Programs & Sustainable Manufacturing and the Economy

  • Small but growing

    • Large Manufacturers

    • Government Agencies

    • Non-profits

  • Customers may require you comply with programs

    • Extends beyond IT

    • Impacts your IT purchases

  • Competitive Advantage for Government bids


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Next Steps and the Economy

  • Establish Baselines Spending

    • Power

    • Consumables

    • Material Disposal

  • Establish Environment Goal

    • Reduction of hazardous material

    • Improvement of e-waste management

    • Reduce paper consumption

  • Set Goals per category


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Next Steps and the Economy

  • Avoid Gimmicks

    • Carbon Foot printing

    • Heavy handed marketing

  • Consider joining programs

    • Feedback to EPA

    • Peer review programs

    • Insight into timelines

  • Be ready for new rules


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Thank you and the Economy

  • Full research report and analysis

    • http://greenit.informationweek.com/

    • Copies from HDI chapter

  • Additional Questions?

    • [email protected]


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