Fun with Focus Groups - PowerPoint PPT Presentation

Fun with Focus Groups

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Objectives. What is a focus group?What is a focus group used for?How do you plan for a focus group?How do you conduct a focus group?How do you compile and report findings from a focus group?. What is a focus group?. Facilitated group discussionInterviewer asks open-ended questions to a small group of peopleQuestions are discussed through group interaction Designed to obtain perceptions of a sample group of the target population.

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Fun with Focus Groups

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