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3.04

3.04. Understand the use of direct marketing to attract attention and to build a brand. Explain The Nature Of Online Advertising. “You Do”. Create a Foldable with the following vocabulary and definitions. Terms – Online Advertising.

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3.04

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  1. 3.04 Understand the use of direct marketing to attract attention and to build a brand

  2. Explain The Nature Of Online Advertising

  3. “You Do” Create a Foldable with the following vocabulary and definitions

  4. Terms – Online Advertising • DIRECT MARKETING: Enables marketers to target specific groups of customers to get the best results • Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website • Rich media ads – More interactive banner ad that includes animation or video • Buttons - smaller banner ad normally used to advertise programs used in creating the site • Pop-up front/under ads - ads that display in a new browser window either in the front or behind the current browser window • Flash ads – adding interactive elements to standard HTML sites • Floating ads- move across a screen or floats above the content

  5. Terms – Online Advertising • Exit pops -when you exit a website a related website opens – can be very annoying • Rich media ads -includes animation or video and have more complex user interaction – Example: ads change when you move your curser over it – a movie sample with streaming video • Text ads - advertising using text based hyper links – All website text is written in HTML language • Advergames - video games containing advertisements • Virtual worlds – these are still evolving and have not been that successful – can be used to market a virtual store

  6. Terms – Online Advertising • Sponsorships – companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer • Sponsored search results - ads from companies that may say “brought to you by” • Bookmarks/favorites- collection of direct links to predefined web pages stored in your web browser – called favorites in Internet Explorer • Guides – assists in providing information or a roadmap to the web • E-mail based ads - embedded in or the entire email is an advertisement

  7. 3.04 Understand the use of direct marketing to attract attention and to build a brand

  8. Online Advertising

  9. ONLINE ADVERTISING

  10. TERMS TO KNOW!! • Banner ads - embedding an ad into a web page • “Click through”: consumer clicks and is taken to the banner ad’s company website • Rich media ads – More interactive banner ad that includes animation or video

  11. BANNER ADS VS. RICH MEDIA ADS "Webby Awards"

  12. MOBILE MARKETING

  13. MOBILE MARKETING Use of wireless networks & cell phones for marketing communications (Text Messages, QR Codes, Apps)

  14. MOBILE MARKETING • GROWTH • Most people have Smart Phones • Capable of more types of mobile marketing • Multimedia Messaging Servies (MMS) • Marketers send texts messages that contain videos • Text Message with Coupon • MOST SUCCESSFUL use of Mobile Advertising • Quick Response Codes “QR Codes” • Matrix can scan with a Smartphone • PRIVACY ISSUES • Federal Regulations: • Mobile device users must now agree to have their mobile information released

  15. SEARCH-ENGINE OPTIMIZATION Strategies

  16. SEARCH ENGINES PURPOSE: Provide an international source of information in an organized, systematic manner • SEARCH ENGINE SPIDERS: “Crawl” all over the web and store data about different web sites • HTML Text is most visible to spiders

  17. SEARCH ENGINES NEED to be “TOP OF THE LIST” Visibility Website Traffic Customer Trust

  18. “You Do” Article Activity • Mrs. Byers will hand you selections from an article about project planning • You will read the selection and then create a poster showcasing what you learned from your selection • You will present this to the class • You will answer questions about each selection

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