1 / 7

Country Notebook: Lebanon

Country Notebook: Lebanon. Jennifer Biskey Jess Engler Carly Gault. Lebanon. Democratic Republic Has had a history of civil unrest Predominately Muslim Very family oriented Languages: Arabic, French, English, Armenian, and Turkish Education is very important. The Country of Lebanon.

leila-maldonado
Download Presentation

Country Notebook: Lebanon

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Country Notebook:Lebanon Jennifer Biskey Jess Engler CarlyGault

  2. Lebanon

  3. Democratic Republic • Has had a history of civil unrest • Predominately Muslim • Very family oriented • Languages: Arabic, French, English, Armenian, and Turkish • Education is very important The Country of Lebanon

  4. When compared by weight, wood is used more than all plastics, metals, and concrete combined. • Pound for pound, wood is stronger than steel because it has a more favorable strength-to-weight ratio. • http://osbguide.tecotested.com/osbfacts Our Product: OSB Board

  5. Shipping Location: Beirut, Lebanon • Target Market: Lumber yards • Rationale: • Located along coast of Mediterranean Sea • Reconstruction after Civil War • Remodeling to ‘go green’ Target Market Photo taken June 21, 2006 after Israeli warplanes launched air strikes

  6. Start out with a below-level price • On initial trip to Lebanon, employees will compare prices of current OSB board • Offer additional 10% discount on $200 USD purchase to customers • Mail out a survey to purchasing customers rating their level of satisfaction with our OSB board and service • Freight forwarding service The Strategy

  7. We recommend a trial basis for exporting OSB board to Lebanon for two years before making the ultimate decision of whether to continue doing business in Lebanon based on: • Exporting cost • Time to penetrate market • Political relations Conclusion

More Related