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BUS 235 Innovative Educator/bus235.com

For more course tutorials visit<br>www.bus235.com<br><br>BUS 235 Week 1 DQ 1 Marketing Trends<br>BUS 235 Week 1 DQ 2 Customer Needs and Wants<br>BUS 235 Week 2 DQ 1 Market Research<br>BUS 235 Week 2 DQ 2 Customer Loyalty<br>BUS 235 Week 3 DQ 1 Branding Debate<br>BUS 235 Week 3 DQ 2 New Product Development<br>BUS 235 Week 3 Assignment Retail Store (Walmart)<br>BUS 235 Week 4 DQ 1 Price and Ethics<br>BUS 235 Week 4 DQ 2 Service Marketing<br>BUS 235 Week 5 DQ 1 Super Bowl Advertising<br>BUS 235 Week 5 DQ 2 AMA<br>BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)<br>

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BUS 235 Innovative Educator/bus235.com

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  1. BUS 235 Innovative Educator/bus235.com

  2. BUS 235 Innovative Educator/bus235.com • BUS 235 Entire Course (Ash) For more course tutorials visit www.bus235.com • BUS 235 Week 1 DQ 1 Marketing Trends • BUS 235 Week 1 DQ 2 Customer Needs and Wants • BUS 235 Week 2 DQ 1 Market Research • BUS 235 Week 2 DQ 2 Customer Loyalty • BUS 235 Week 3 DQ 1 Branding Debate • BUS 235 Week 3 DQ 2 New Product Development • BUS 235 Week 3 Assignment Retail Store (Walmart) • BUS 235 Week 4 DQ 1 Price and Ethics

  3. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 1 DQ 1 Marketing Trends (Ash) For more course tutorials visit www.bus235.com • Marketing Trends • Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.

  4. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 1 DQ 2 Customer Needs and Wants (Ash) For more course tutorials visit www.bus235.com • Customer Needs and Wants • Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma:

  5. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 2 DQ 1 Market Research (Ash) For more course tutorials visit www.bus235.com • Market Research • Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your classmates’ postings.

  6. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 2 DQ 2 Customer Loyalty (Ash) For more course tutorials visit www.bus235.com • Customer Loyalty • Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction?

  7. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash) For more course tutorials visit www.bus235.com • Week 3 Assignment : • Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include: • 1. Type of outlet (convenience

  8. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 3 DQ 1 Branding Debate (Ash) • For more course tutorials visit www.bus235.com • Branding Debate • Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live forever.” Provide examples to support your position. Respond to at least two of your classmates’ postings

  9. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 3 DQ 2 New Product Development (Ash) For more course tutorials visit www.bus235.com • New Product Development • Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine

  10. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 4 DQ 1 Price and Ethics (Ash) For more course tutorials visit www.bus235.com • Price and Ethics • Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples. Respond to at least two of your classmates’ postings.

  11. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 4 DQ 2 Service Marketing (Ash) For more course tutorials visit www.bus235.com • Service Marketing • Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week three? Respond to at least two of your classmates’ postings.

  12. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash) For more course tutorials visit www.bus235.com • Super Bowl Advertising • Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. Respond to two of your

  13. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 5 DQ 2 AMA (Ash) For more course tutorials visit www.bus235.com • AMA • Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.

  14. BUS 235 Innovative Educator/bus235.com • BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash) For more course tutorials visit www.bus235.com • Week 5 Final Paper : • The Marketing Mix • Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable. • Focus of The Marketing Mix • In a 6-8 page paper, excluding title and reference pages, consider the following:

  15. BUS 235 Innovative Educator/bus235.com

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