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Revolutionizing the Midrange with Next Generation VNX Exclusive Partner Training Avgust 2013

Revolutionizing the Midrange with Next Generation VNX Exclusive Partner Training Avgust 2013. EMC delivers The Speed to Lead - helping IT lead the way in  accelerating business transformation with industry-leading midrange solutions that:

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Revolutionizing the Midrange with Next Generation VNX Exclusive Partner Training Avgust 2013

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  1. Revolutionizing the Midrange with Next Generation VNXExclusive Partner TrainingAvgust 2013

  2. EMC delivers The Speed to Lead- helping IT lead the way in accelerating business transformation with industry-leading midrange solutions that: Speed your virtualized applications up to 4x Next Generation VNX Series, XtremSW Cache 2.0 Speed your operations for self-service IT AppSync 1.5, Unisphere Management Suite Speed your transformation to the cloud VSPEX Refresh, Vblock Refresh Racing to Profitability

  3. UP TO 4X Performance, Just as Affordable UP TO 6PB CAPACITY New VNX Family Unleashes Power of Flash Breakthrough Midrange Performance for Virtual Environments VNXe 3150 VNXe 3300 VNX 5400 VNX 5600 VNX 5800 VNX 7600 VNX 8000 More FIREPOWER. Greater EFFICIENCY. Better PROTECTION. – All with EASE!

  4. Family *Initial supports is for 1000 drives

  5. Series * Nova 2 will be made available post GA (Q1 2014)

  6. VNX Rockies Drives 2.5” Drives 3.5” Drives • Note: • 2.5” 10K RPM SAS, 300GB drives will be qualified (supported) in 15 and 25 drive DAEs, but not sold new with Rockies • 3.5” 7.2K RPM NL-SAS, 1TB drives will be qualified (supported) in 15 and 60 drive DAEs, but not sold new with Rockies = New Drive for VNX Rockies *** 4TB & 1.2TB drives will be delivered in post-GA, in the Q3 2013 timeframe * Supported as Vault drives ** 2.5” drives supported in 3.5” carriers

  7. FLASH Optimized Hybrid Arrays Automatically Tier Data PERFORMANCE CAPACITY INACTIVE DATA ACTIVE DATA 5% FLASH 95% DISK FAST Dynamically And Automatically Optimizes Storage Pools Based On Actual Data Activity

  8. MoreFIREPOWER Faster cores - Intel Sandy Bridge Faster file response/latency times Multi-core Optimization with MCx Greater EFFICIENCY Reduce Capex with Block Deduplication Lower $/GB with MLC Flash/ 256MB Granularity for FAST VP Better PROTECTION Increased application availability with Active / Active VDM for online file migrations All with EASE Lower TCO with Hyper-V deployments over NAS Increased productivity with new Unisphere Management Suite VNX Series - Highlights UP TO 4xMORE VMs MORE TRANSACTIONS FASTER FILES FLASH 1st at Scale

  9. Introducing New Multi-Core technology to unleash greater system performance Dynamic Multicore Optimization Static Core Utilization RAID I/O DRAM Cache FAST Cache Data Services Management Available

  10. Multi-Core Cache Performance, Efficiency and Ease-of-Use Benefits • Performance improvements based on: • Modularization of cache engine • Delivers seamless performance, scales with cores • Supports large write cache sizes(close to maximum DRAM size) • One large, shared cache, no R/W partitioning • Improved read hits, fewer forced flush scenarios, no user manageable settings • Adaptive cache management and improved cache algorithms • Adjusts to changing IO profiles • Data can remain in Write cache after an idle flush • Improved pre-fetch

  11. Multi-Core RAID Performance Scale with Advanced Availability and Flexibility • Permanent Sparing • Any unused drive is a potential hot spare • Hot Spares become a permanent part of the RAID Group, no equalization required* • 3 Policies: • Recommended • No Hot Spares • Custom • Portable Drives • No slot to drive location dependency • Drives can be relocated between busses, shelves etc • 5-Minute timeout before hot spare invoked • Used for bus balancing; can remove whole RAID groups for longer periods (will Fault) • Have to go back in same VNX Bus 2, Enclosure 0 RAID group 1 Bus 0, Enclosure 0 * CLI available to copy spare back to replaced drive RAID group 2 VAULT

  12. Multi-Core FAST Cache Improved Performance and Efficiency of FAST Cache • Performance enhancements • New Stack Order • Reduced cache hit pass-through overhead • Increased promotion queue • Proactive clean optimization • Improved responsiveness as promotions are not delayed by flush of dirty pages • Faster initial warm-up • Single hit incurs promotion until FAST Cache is 80% full.

  13. Breakthrough Midrange Innovation! MCx™ Dual Controller Comparison Vendor D 70% FASTER 4X MORE Vendor C Vendor B VNX w/ Vendor A

  14. Pools and FAST Suite for File and Block Dynamically Optimizes IO at 64K Granularity FAST Cache, FAST VP + File & Block • FAST VP with File Best Practices • Use Thick Pool LUNs • Use FAST Cache • FAST VP dynamically moves data between SSDs, HDD and NL-HDD tiers at 256MB granularity • Separate pool for File • Use thin enabled File System to generate skew • Size SSD to match max. FS extension size LUNs SAN LUNs NFS/CIFS NAS Volumes 64K 64K 64K 1GB 16,384 times more granular FASTCache HDD NL-HDD SSD FAST Virtual Pool

  15. Save Money w/ Compounded Efficiencies All HDD vs. FAST + Deduplication 83% smallerfootprint 50% lower cost 86% lower cost

  16. Deduplication Basics – Discover/Digest Aka “Hash” • Digest: mathematically-derived signature 8 KB Data Chunk 01afdcb435396758223eac 8 KB Data Chunk 0687fe473298accf5b74d3f 8 KB Data Chunk 1239bdeac57b64f3cde71e Original data Original data segmented into 8 KB Chunks 8 KB Data Chunk 775aec678bbcae543981ac 8 KB Data Chunk 01afdcb435396758223eac 8 KB Data Chunk 01afdcb435396758123ecc 8 KB Data Chunk 0787fe47329457ac5b74d3 8 KB Data Chunk 23476bea33bc39985bcaf3 File divided into 8 KB Blocks Each block goes through the algorithm and is assigned a unique digest Original File

  17. Deduplication Basics – Sort/Identify • Sort and store – Merge Sort • Identify candidates 8 KB Data Chunk 1 01afdcb435396758223eac 8 KB Data Chunk 6 01afdcb435396758123ecc 8 KB Data Chunk 2 0687fe473298accf5b74d3f 8 KB Data Chunk 1 01afdcb435396758223eac Sort 8 KB Data Chunk 3 1239bdeac57b64f3cde71e 8 KB Data Chunk 5 01afdcb435396758223eac 8 KB Data Chunk 4 775aec678bbcae543981ac 8 KB Data Chunk 2 0687fe473298accf5b74d3f 8 KB Data Chunk 5 01afdcb435396758223eac 8 KB Data Chunk 7 0787fe47329457ac5b74d3 8 KB Data Chunk 6 01afdcb435396758123ecc 8 KB Data Chunk 3 1239bdeac57b64f3cde71e 8 KB Data Chunk 7 0787fe47329457ac5b74d3 8 KB Data Chunk 8 23476bea33bc39985bcaf3 8 KB Data Chunk 8 23476bea33bc39985bcaf3 8 KB Data Chunk 4 775aec678bbcae543981ac Digests sorted to quickly identify candidates

  18. Deduplication Basics – Map/Eliminate • Map the duplicate • Free up space 8 KB Data Chunk 6 01afdcb435396758123ecc 8 KB Data Chunk 6 01afdcb435396758123ecc 8 KB Data Chunk 1 01afdcb435396758223eac 8 KB Data Chunk 1 01afdcb435396758223eac <<Free Space>> 8 KB Data Chunk 5 01afdcb435396758223eac 8 KB Data Chunk 2 0687fe473298accf5b74d3f 8 KB Data Chunk 2 0687fe473298accf5b74d3f 8 KB Data Chunk 7 0787fe47329457ac5b74d3 8 KB Data Chunk 7 0787fe47329457ac5b74d3 8 KB Data Chunk 3 1239bdeac57b64f3cde71e 8 KB Data Chunk 3 1239bdeac57b64f3cde71e 8 KB Data Chunk 8 23476bea33bc39985bcaf3 8 KB Data Chunk 8 23476bea33bc39985bcaf3 8 KB Data Chunk 4 775aec678bbcae543981ac 8 KB Data Chunk 4 775aec678bbcae543981ac Digests in the Index act as pointers to unique data chunks. Original file can be rebuilt by replacing the digest for Chunk 1 with the data in Chunk 5

  19. Interoperability with Deduplication • FAST VP – support for deduplication in tiered pools • Single FAST VP Policy controls affect entire deduplication container • When LUN is enabled for deduplication, its current FAST settings are “remembered” and will be reestablished if deduplication is later disabled on that LUN • Local Protection – support with Snaps and Clones • VNX Snapshots use same block sharing (will be lost when enabling/disabling) • SnapView Snaps work as well – but Reserved LUNs cannot be deduplicated • Clones should be in separate pool from the source data, for best protection • Remote Protection – support with RecoverPoint, MirrorView and SAN Copy • LUN Migration – support for migration within a given pool and between pools • Migration from one deduplication container to another container results in lost deduplication for LUN • Compression – not supported in Rockies release of Deduplication • Compression is not supported within the container; so Dedupe and Compression would counteract each other

  20. VNX Deduplication Virtual Machine 1 Virtual Machine 2 Virtual Machine 3 Virtual Machine 4

  21. Deduplication with Virtual Machines APP APP APP APP Available Space Duplicates Identified

  22. Deduplication Savings APP APP APP APP Available Space Shared Blocks FreedBlocks

  23. Deduplication plus FAST VP APP APP APP APP Available Space SSD SAS NL-SAS

  24. Deduplication plus FAST Cache APP APP APP APP Available Space SSD SAS NL-SAS FAST Cache(or DRAM) 4x activity

  25. Improve Management Productivity New Unisphere Management Suite UNISPHERE Intuitive, task-based systems management UNISPHERE REMOTE Manage XtremSW Cache and 1000’s of VNX/VNXe VNX MONITORING & REPORTING Powerful insights and planning ahead NEW NEW Management Suite

  26. Complete Portfolio of Protection for VNX EMC Backup and Recovery Solutions EMC Data Protection Software CONTINUOUS OPERATIONS ~50% VNX 4 New Data Domain Avamar 7 Networker 8.1 RecoverPoint 4.0 AppSync 1.5 VNX with VPLEX NEW NEW EMC AppSync

  27. Continuous Replication What’s New in RecoverPoint 4.0 MULTI-SITE SUPPORT UNISPHERE MANAGEMENT VIRTUAL APPLIANCE • Enhanced VMware SRM Support • Replicate Synchronously over IP REMOTE PROTECTION SUITE

  28. Integrated Protection EMC AppSync Dynamic protection synchronized to your virtual applications SIMPLE SLA-DRIVEN SELF-SERVICE • Application Protection – Optimized for Virtual Apps Protect all your data in a single click Dial-in the correct service level Enable application owners to drive protection AppSync supports VMware, Exchange 2010 and 2013, SQL 2008 and 2012 and NFS file Shares * Included with Application Protection Suite

  29. Integrated Protection ItemPoint: Mailbox Restore as a Service Integrated with AppSync and Replication Manager 1 2 3 Choose “Recent Exchange Database Copy” Choose “Restore Individual Messages or Mailboxes” Search for items; drag and drop to recover • Easy to use, wizard driven • Powerful search capabilities • Extract back to Exchange or to new PST file • Does not require Exchange recovery environment ItemPoint allows the quick recovery of individual mailboxes, email, attachments, contacts, and tasks from a copy of Microsoft Exchange Server created by AppSync Exchange admin *ItemPoint is licensed per mailbox

  30. VNX Snapshots for Block Principles of Operation Storage Pool • VNX Snapshots use a redirect on first write algorithm vs. SnapSure copy on first write (COFW) • Redirect on first write simply allocates space for the new source LUN data and results in no delay to source LUN writes after a Snapshot • Ease of Use • VNX Snapshots do not require setup. The Snapshots use available pool space for Snapshot data Modify Data ‘D’ Modify Data ‘A’ A B SourceLUN Snap C D D’ A’

  31. Global Channel Readiness – Key Dates Jul Aug Sep Q4 • Partner Sales/Presales Accreditation – July 15 • Ordering Activated in CXP – July 15 • General Channel Launch Training Webcasts – July 17 • Channel Presales/Technical Launch Training Webcast (on-demand via BrainShark format) – available July 17 • Internal/Partner Announcement on PowerLink – July 18 • Follow-on partner training (complete w/in 60 days of internal announce) • T2 Partners • Localized training • “Taking it to the Streets” (EMC/Partners) – July 22 to November • New VNX General Availability (GA) – August 16 • Public Announcement – Early September • New selling materials will be available to partners via secure access sites. • Do NOT post ANY materials on public sites prior to Public Announcement

  32. Demos Available Support new VNX and Sales Plays What to show? vLab Demos 12 Application Specific Installation Local Protection (SnapView) Ease of MGT Videos 38 Virtualization Backup VNX Snapshots (AppSync) Laptop Demos Remote Protection 2

  33. Tech Refresh Program Significant selling opportunity with CLARiiON/Celerra customers nearing maintenance renewal – REFRESH with the NEW VNX! • Marketing Program to support Sales Tech Refresh Process • Distributor/Partner & Inside Sales Activity • Inbound / Outbound Activity Mapped to Customer Journey • Commercial Value Propositions tied to GFS Offers New TECH REFRESH 5% REGISTRATION DISCOUNT!

  34. VNX Resources • Pre-sales Webcast [ link] • Workload Assessments [ link ] • Power Calculator [ link ] • VNX Sizer [ link ] • Application Solutions[ link ] • VNX Support [ link ] Tools Technical Sales Support • Flash 1st Lead Gen Calculator[ link] • TCO Tools [ link ] • VNX Sales Tools [ link ] • Customer Collateral [ link ] • EMCEasyStreet.com [ link ] • vLab Demos [ link ] • VNX on PowerLink [ link] • Customer Presentations [ link ] • Cross BU Sales Plays [ link ] • Mid-tier Sales Plays [link] • Customer Collateral [ link ] • CXO White Board [ link ]

  35. THANK YOU

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