1 / 27

Planning Your America Recycles Day SM

Planning Your America Recycles Day SM. Anjia Nicolaidis, Director, Recycling anicolaidis@kab.org. # of event organizers # of events (collection drives, educational presentations, employee awareness events, displays, tours, contests, and other recycling awareness activities)

kiana
Download Presentation

Planning Your America Recycles Day SM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Planning Your America Recycles DaySM Anjia Nicolaidis, Director, Recycling anicolaidis@kab.org

  2. # of event organizers • # of events (collection drives, educational presentations, employee awareness events, displays, tours, contests, and other recycling awareness activities) • # of organizations involved • # of event attendees/participants • Materials adoption • Media placement (earned media, PSAs, online) Building America Recycles Day Defining Success

  3. Building America Recycles Day 2010-2012 Increasing Participation Increasing Visibility Increasing Program Support

  4. Increasing Participation

  5. Increasing Participation More Event Organizers + More Individuals

  6. Increasing VisibilityEarth 911 • Cross-promotion of ARD events on Earth911.com and Yahoo’s Upcoming.yahoo.com • Event organizer recruitment • Dedicated editorialcoverage

  7. Increasing VisibilityDisney’s Friends for Change • National Public Service Announcement across all Disney media properties • Recycling – November Featured Monthly Action • Kids’ action tool-kit built around an America Recycles Day activity

  8. Increasing VisibilityDisney’s Friends for Change

  9. Increasing Program Support 2010 Sponsors

  10. New National Theme

  11. Own It

  12. Customize It

  13. Flaunt It HTML Banners Email Templates Facebook Icons

  14. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. 11X17 in. Posters printed front and back

  15. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. 3 ft x 6 ft. Banners

  16. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. Recycled Newspaper Pencils Calendar Magnets Buttons Stickers

  17. AmericaRecyclesDay.org

  18. AmericaRecyclesDay.org GET INVOLVED • Organize an Event • Attend an Event • Spread the Word • Take the Pledge • Take the Challenge

  19. Register Your Event & Create Account

  20. Email Confirmation

  21. Manage Your Event(s)

  22. Post-Event Report Form

  23. Post-Event Report Form

  24. Post-Event Report Form

  25. Planning Your America Recycles DaySM Anjia Nicolaidis, Director, Recycling anicolaidis@kab.org

More Related