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SM . 472.42 3 Winter 2012. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning. Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory. Strategic Planning Approaches. Product/Market Focus. Product/Market Focus.

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SM

472.42

3

Winter 2012


“Generic”

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Environmental scanning

Five Forces

Benchmarking

Diamond-E

Scenario Planning

Product Cycle

Game theory

Strategic Planning Approaches


Product/Market Focus


Product/Market Focus


Product/Market Focus

  • & competitive advantage

    • go where others are weak

  • a good idea IF

    • you can be good at it


“Generic”

value proposition

lowest-cost

differentiation

features

execution

productivity triangle

market options

concentration

penetration

expansion

company scope options

core business

vertical integration

horizontal integration

diversification

Product/Market

Carson Toys


hard

$

position

risk

growth

soft

management

employee

community

society

Goals

  • some link to stage

    • growth

    • harvest

    • divest


Goals

  • & competitive advantage

    • “We will…”

      • pick one:

        • …take more risks than everyone else.

        • …undercut everyone.

        • …play the long game.

        • …get out.

Don’t fall into trap of thinking:

We must have a unique goal.


SWOT

  • us

    • Strengths

    • Weaknesses

  • our world

    • Opportunities

    • Threats


SWOT

  • TOWS matrix


BCG Matrix

  • stars

  • cows

  • dogs


“Generic”

value proposition

lowest-cost

differentiation

features

execution

productivity triangle

market options

concentration

penetration

expansion

company scope options

core business

vertical integration

horizontal integration

diversification

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Which most useful for:

Carson Toys

Adrenaline Air Sports

Indigo Books

your strategic plan

Which Tools Are Most Useful?


“Generic”

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Environmental scanning

Five Forces

Benchmarking

Diamond-E

Scenario Planning

Product Cycle

Game theory

Strategic Planning Approaches


societal environment

Economic

Political-legal

Technological

Socio-cultural

Geographic

task environment

industry analysis

Environmental Scanning

portable info

networking

fuel cells

genetically altered organisms


societal environment

Economic

Political-legal

Technological

Socio-cultural

Geographic

Environmental Scanning

environmentalism

seniors

next generation

household composition

decline of mass market

diversity of workforce


Environmental Scanning

  • Issues Priority Matrix


Environmental Scanning

  • Issues Priority Matrix


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