How To Keep the Sport Alive!. PART1: HOW TO RECRUIT. Recruitment. New members are the lifeblood of our clubs. Without them we will not survive. It Takes a Club.
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The best recruitment results have come from participating in community events like sports shows, cultural festivals, etc. where the members take out a short mat – or just the bowls and are able to let people get a feel for the sport. The brochures can be handed out in situations like this.
Community television and radio may be interested in covering an event like an open house as a news event.
The cost of paying for such media is steep. In order to get the necessary GRPs (share of audience attention), you will likely have to spend more money than is wise.To make any kind of impression, you’d need to have a minimum of 5 ads per day for two weeks. If this was inviting people to an Open House or event, this might be a reasonable expense and net a response.
But radio and television and newspaper are all communicating to people who aren’t necessarily our target group – but you still pay for advertising to them.