What is Sport Management?. PHED 210 Principles of Sport Management. Today’s Topics:. Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities.
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Principles of Sport Management
“Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.”
(Davis, p. 5)
“Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain, p.7)
Sport Management is “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity.” (Parks & Quartermain, p. 8)
In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.
Sport Industry Segmentation
1. Aspects of the sport product are intangible.
2. Sport is subjective and heterogeneous.
3. Sports are inconsistent and unpredictable.
4. Sport is perishable.
5. Sport evolves emotions.
Unique Aspects of Sport Management customers
“Sport is a distinctive social activity that is frequently the
basis of an individual’s social identity.”
Sport Context customers
any road will do.”
Computer literacy customers
Ability to work with people of different ages, cultures, work styles
Personal career planning skills
Oral and written communication skills
Strong ethical framework
Environmental scanning skillsSkills Needed to Succeed in Careers in the 21st Century
Entry Level Position
Boomers born 1947-66 39-58 years
Busters born 1967-79 26-38 years
Echoers born 1980-95 10-25 years
Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion
Hockey, skiing, & tennis
Spectatorship (pro sport)
Theatre … travel
Team A: Owners of A Resort
Team B: Starting a new business in the New York area
Team C: Marketing Department of the NFL