Sem ii objective 1 09
Download
1 / 7

SEM II Objective 1.09 - PowerPoint PPT Presentation


  • 226 Views
  • Uploaded on

SEM II Objective 1.09. Identify Sport/Event Trends. Identify Current Trends in SEM. Top 5 Tech Trends in 2014 iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone (MLB 2014) Teams/Organizations becoming News Station ACC Network

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' SEM II Objective 1.09' - kelli


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Sem ii objective 1 09

SEM II Objective 1.09

Identify Sport/Event Trends


Identify current trends in sem
Identify Current Trends in SEM

  • Top 5 Tech Trends in 2014

    • iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone (MLB 2014)

    • Teams/Organizations becoming News Station

      • ACC Network

    • Smaller App Communities within Social Media (Fancred, OverDogg)

    • Wearable Technology (Google Glass)

    • Content Marketing - “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”


Identify current trends in sem1
Identify Current Trends in SEM

  • Increased use of social media (Twitter, Instagram, Facebook, etc)

    • Market/promote

    • Live updates during events

    • News articles

    • Fan interaction

  • Increased use of Celebrities

    • Multi-million dollar endorsement contracts

    • Non-sports related products

  • Increased Social Responsibility

    • Involvement in local community by teams & athletes

    • Carolina Junior Hurricanes Hockey sponsored by Carolina Hurricanes (showcase at certain NHL games, increases tickets sales)

  • Gamification

    • Fun/Interactive Fan Loyalty Reward Programs

  • Increase in Female Fans


Identify current trends in sem2
Identify Current Trends in SEM

  • Sports venues becoming Entertainment venues

    • Kenny Chesney Stadium Tours

    • PNC Arena

      • Carolina Hurricanes Hockey

      • NC State Basketball

      • Disney on Ice

      • Concerts

      • Club seating with personal TVs

  • PSL/LTR – Permanent Seat License & Lifetime Ticket Rights

    • Increased revenue source for teams/organizations

    • Fans buy the “right” the buy tickets

    • More expensive than regular tickets

    • Makes seat a “premium” seat, not just for regular fans


Impact of current trends
Impact of Current Trends

  • INCREASED FAN INVOLVEMENT & EXCITEMENT

    • Especially with use of social media

  • Increased revenue for teams/organizations

  • Increased exposure & brand awareness for teams/organizations

  • Ability to reach new markets (Ex: female fans)

  • Increased exposure & brand awareness for sponsors


Importance of identifying trends
Importance of Identifying Trends

  • Stay on top of current changes in market

  • Maintain competitive advantage with other teams/organizations

  • Increase revenue

  • Increase brand awareness & exposure

  • Build relationships with fans


Sources of s e trend info
Sources of S/E Trend Info

  • FANS, Athletes, Sponsors

  • Internet

  • Professional Organizations

    • NACMA – National Association of Collegiate Marketing Administrators

    • IAVM – International Association of Venue Managers

  • Marketing Organizations

    • SMA – Sports Marketing Association

    • AMA – American Marketing Association

    • SPORTSIG – AMA Sports & Special Event Marketing Special Interest Group


ad