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1.09. Identify Sport/Event Trends. Identifying Trends in the Sport/Event Industry. NHL, NFL & CFL. Other Trends……. The NHL, NFL and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to attract more fans.

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1.09

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  1. 1.09 Identify Sport/Event Trends

  2. Identifying Trends in the Sport/Event Industry NHL, NFL & CFL Other Trends…… • The NHL, NFL and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to attract more fans • Sport/Event facilities are evolving into complete entertainment centers with interactive activities

  3. Identifying Trends in the Sport/Event Industry (continued) TRENDS TRENDS • Seat licenses and premium seating are growing trends in sports/event marketing because of the revenue sources (the amount of money that they are now bringing in • People other than sports figures are now interested in owning teams, therefore famous names associated with teams raising awareness, promotion and possible revenues

  4. Distribution Channel • The path through which goods and services travel from the vendor to the consumer. • A DC can be as short as a direct transaction from the vendor to the consumer or may include several intermediaries along the way such as wholesalers, distributors, agents and retailers.

  5. Channel Management • The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.

  6. Marketing Research • Market research: identification of a specific market and measurement of its size and other characteristics.   • Information for marketing research is collected from direct observation of the consumers such as: in retail stores, mail surveys, telephone or face-to-face interviews, and from published sources. • The main objective is to find a real need and fulfill it in a most cost effective and timely manner.

  7. Product Research • Identification of a need or want and the characteristic of the good or service that will satisfy it.

  8. Consumer Research • Identification of the preferences, motivations, and buying behavior of the targeted customer.

  9. Product/Service Management • The process of creating and changing the information about a company's catalog of offerings. • For example, many business websites have a p/s management specialist who maintains their online catalog according to the current list of products and services that the company provides to customers.

  10. Pricing • Method adopted by a firm to set its selling price. • It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. • Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market situation.

  11. Promotion • The advancement of a product, idea, or point of view through publicity and/or advertising.

  12. Selling • The last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about. 

  13. Thank you • Any Questions?????

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