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WF SEM II Objective 1.09. Identify Sport/Event Trends. Identify Current Trends in SEM. Top 5 Tech Trends in 2014 iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone (MLB 2014) Teams/Organizations becoming News Station ACC Network

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wf sem ii objective 1 09

WF SEM II Objective 1.09

Identify Sport/Event Trends

identify current trends in sem
Identify Current Trends in SEM
  • Top 5 Tech Trends in 2014
    • iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone (MLB 2014)
    • Teams/Organizations becoming News Station
      • ACC Network
    • Smaller App Communities within Social Media (Fancred, OverDogg)
    • Wearable Technology (Google Glass)
    • Content Marketing - “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
identify current trends in sem1
Identify Current Trends in SEM
  • Increased use of social media (Twitter, Instagram, Facebook, etc)
    • Market/promote
    • Live updates during events
    • News articles
    • Fan interaction
  • Increased use of Celebrities
    • Multi-million dollar endorsement contracts
    • Non-sports related products
  • Increased Social Responsibility
    • Involvement in local community by teams & athletes
    • Carolina Junior Hurricanes Hockey sponsored by Carolina Hurricanes (showcase at certain NHL games, increases tickets sales)
  • Gamification
    • Fun/Interactive Fan Loyalty Reward Programs
  • Increase in Female Fans
identify current trends in sem2
Identify Current Trends in SEM
  • Sports venues becoming Entertainment venues
    • Kenny Chesney Stadium Tours
    • PNC Arena
      • Carolina Hurricanes Hockey
      • NC State Basketball
      • Disney on Ice
      • Concerts
      • Club seating with personal TVs
  • PSL/LTR – Permanent Seat License & Lifetime Ticket Rights
    • Increased revenue source for teams/organizations
    • Fans buy the “right” the buy tickets
    • More expensive than regular tickets
    • Makes seat a “premium” seat, not just for regular fans
impact of current trends
Impact of Current Trends
  • INCREASED FAN INVOLVEMENT & EXCITEMENT
    • Especially with use of social media
  • Increased revenue for teams/organizations
  • Increased exposure & brand awareness for teams/organizations
  • Ability to reach new markets (Ex: female fans)
  • Increased exposure & brand awareness for sponsors
importance of identifying trends
Importance of Identifying Trends
  • Stay on top of current changes in market
  • Maintain competitive advantage with other teams/organizations
  • Increase revenue
  • Increase brand awareness & exposure
  • Build relationships with fans
sources of s e trend info
Sources of S/E Trend Info
  • FANS, Athletes, Sponsors
  • Internet
  • Professional Organizations
    • NACMA – National Association of Collegiate Marketing Administrators
    • IAVM – International Association of Venue Managers
  • Marketing Organizations
      • SMA – Sports Marketing Association
      • AMA – American Marketing Association
      • SPORTSIG – AMA Sports & Special Event Marketing Special Interest Group
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