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Television

Television. Television Categories and Channels. Reality shows Documentary Sports News Children/cartoons Comedy Action Westerns Military/war/espionage History Drama Horror Political Travel Religion Music Shopping networks Movie channels Business networks.

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Television

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  1. Television

  2. Television Categories and Channels • Reality shows • Documentary • Sports • News • Children/cartoons • Comedy • Action • Westerns • Military/war/espionage • History • Drama • Horror • Political • Travel • Religion • Music • Shopping networks • Movie channels • Business networks

  3. What channels (networks) are the pictures from?

  4. Watch the following clip and describe what category it is in. Then answer the questions on the next page.

  5. Susan Boyle • What did the crowd (audience) think of Susan when the first saw her? • What about the judges? • What song did she sing? • What was the meaning of the song? • What was the reaction of the crowd and the judges?

  6. Reality TV • What do you think about reality shows? • What reality shows do you know both in China and abroad. • Would you participate in one if you were invited? • What do you think of TV shows that are designed to "discover new talent?“

  7. Design a Show If you could design a new television show to boost ratings, what kind of show would it be? With a partner plan a new show and present it to the class.

  8. Favourite TV Show • What is one of your favourite TV shows? • What type of television programme is it? • What is television show about? • Why do you like it? • When is it on?

  9. What do these cartoons mean?

  10. Answer the following questions with a partner • Do you think it is good for children to watch TV? • Do you think TV is educational? • Do you think there is too much violence on TV? • Do you think that TV is a good thing? • What are the advantages of watching TV? • What are the disadvantages of watching TV?

  11. Debate • One team is to agree with the following statement and the other is to disagree. Children under the age of 12 should not watch television.

  12. TV Guide Explain to your partner the day, channel and time of three programmes you like to watch every week.

  13. Look at the TV guide and decide with your classmates what TV programme you will watch

  14. Commercial Vocabulary • Audience • Campaign • Commercial • Commercial break • Consumer • Promotion • Jingle • TV spot

  15. Cadbury’s Advert • Watch the first half of the advert. What do you think the gorilla is going to do? • This advert was extremely popular in western countries. Why do you think people liked it?

  16. Guerrilla Advertising • What do you think the phrase “Guerrilla Advertising” means? • Look at the pictures and say what the difference is between guerrilla advertising and normal advertising.

  17. Three people catch up on their sleep as they hang suspended from a billboard at Victoria Station, London, to promote cosmetic products that claim to improve sleep quality.

  18. TV Commercials and Adverts • What TV commercials do you like? • Why do you like it? • Which ones do you hate? • What's your favourite commercial? • What is the purpose of advertising a product? • Do you think there are subliminal messages?

  19. Advert Messages • Samples of the "We're Different and Unique" Claim • "There's no other mascara like it.“ • So What" Claim • "Campbell's gives you tasty pieces of chicken and not one but two chicken stocks." Does the presence of two stocks improve the taste? • "Compliment the Consumer" Claim • "We think a cigar smoker is someone special."

  20. Vague Claim • "Lips have never looked so luscious." Can you imagine trying to either prove or disprove such a claim? • Endorsements or Testimonials • "Joan Fontaine throws a shot-in-the-dark party and her friends learn a thing or two." • Scientific or Statistical Claims • "Special Morning--33% more nutrition." Also an unfinished claim.

  21. Create an Advert • Choose a product and say one sentence (or more if you like) using the advert message techniques we have just discussed.

  22. Pepsi Commercials • Watch the first Pepsi commercial for a western audience. Describe. - What were the words? - What did the people look like? - What were they doing? - Where were they? • Watch the second commercial and also describe it.

  23. Pepsi Commercial Continued • Can you see any differences in culture between both commercials? If so, how do they show different cultures?

  24. Topics for Discussion • There is a famous English saying that goes "you are what you eat." Does this apply to television? Can the programs you watch affect your behaviour? • Do you think children watch too much TV these days? • Is television one of the best inventions of all times? • Why do you think television industry is so successful?

  25. Topics for Discussion • What do you think of the "rubbish" programs on TV which are only dedicate to gossip about famous or pseudo famous people? • Do you like watching TV alone or with your family? • If you couldn't watch TV at home but had to stay there, what would you do? • Could you live without TV for a week?

  26. Topics for Discussion • Do you think that TV makes people lazy? • Do you think too much time is spent watching TV? • Does TV make a person passive? Does TV take away a person's ability to think for himself or herself? • Do you think that TV prevents people from communicating?

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