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Television. Collective Identity. Objectives: Understand how hegemony can be applied to TV and youth culture/collective ID. Television industry becoming increasingly linked to other media industries via convergence and integration

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Television

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Television

Television

Collective Identity


Objectives understand how hegemony can be applied to tv and youth culture collective id

Objectives: Understand how hegemony can be applied to TV and youth culture/collective ID


Television

  • Television industry becoming increasingly linked to other media industries via convergence and integration

  • Split between commercial and PSB – does this mean motivations and content differs?


Plurality v manipulation

Plurality V Manipulation?

  • Hegemony - the dominance of taken for granted world views that strengthen the position of those already in power (Gramsci)

  • However there are always people contesting these world views - hegemony is a site of constant struggle


Plurality v manipulation1

Plurality V Manipulation?

  • Television as impartial window on the world (Stuart Hall) - this makes ideological representations seem objective and natural

  • Television need not be aware that frameworks and classifications...reproduced ideological inventories of society (Hall)

    Can you think of any examples of the above?


Plurality v manipulation2

Plurality V Manipulation?

  • Wide range of broadcasters and programme types (including platforms) means a wide range of views being expressed

  • This is Pluralism

  • A plurality of views argues against a hegemonic position being taken

    What is your opinion?


Plurality v manipulation both sides

Plurality V Manipulation?...both sides...

  • Public Service Broadcasts become an ideological tool i.e.ritual and nationhood beginning with Queenies coronation & continuing to sporting events

  • Commercial TV allowed for more diverse representations – C4 aimed at youth, ITV at regional


Yay hegemony

Yay Hegemony!

Hegemonic views can engender collective identity via:

  • the process of othering (Said) people get pushed from mainstream but develop closer links within their sub cultures

  • moral panics can label and categorise groups where there was none previously – also broadcasts to the mass


Television

Task

  • You work for either the BBC, Channel 4 or Sky; Create a pitch for a pitch for a new TV programme. You must take into account your channels corporate identity and brand values. Your show needs to be Youth related.

  • As the others are pitching, you must decide whether their show represents a hegemonic or pluralist view, this is based on content, characters, themes, locations etc

  • The show deemed most plural will be purchased (not money but sweets!)


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