Chapter 2. Business, Strategic, and Direct Marketing Planning. Plans plot the course to reach a set of stated objectives. Short term goals act as benchmarks Benchmarks help us to recognize when plans need adjustments Today we review plans annually or even quarterly.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Business, Strategic, and Direct Marketing Planning
Five year plan to dominate the direct mail advertising business in the Oklahoma City Area