100+ Key strategic questions PowerPoint (PPT) Presentations, Key strategic questions PPTs

Key strategic questions - PowerPoint PPT Presentation

Chapter 2

Chapter 2. Business, Strategic, and Direct Marketing Planning. Plans plot the course to reach a set of stated objectives. Short term goals act as benchmarks Benchmarks help us to recognize when plans need adjustments Today we review plans annually or even quarterly.

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Strategic Management

Strategic Management. Strategic Management Defined. The set of managerial decisions and actions that determines the long-run performance of a corporation. It includes: environmental scanning (internal & external) strategy formulation strategy implementation evaluation and control

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300 views • 15 slides

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Key strategic questions - PowerPoint PPT Presentation

Chapter 2

Strategic Management