1 / 18

Brand culture on campus --- attitudes toward products of famous brands from undergraduates

Brand culture on campus --- attitudes toward products of famous brands from undergraduates. Agenda:. How much you have. What do you buy. What do you want to buy. culture invade. What do we have. Comparing to Lenovo. Data analysis: monthly budget (how much do we have). U.S dollars.

karleigh-vinson
Download Presentation

Brand culture on campus --- attitudes toward products of famous brands from undergraduates

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand culture on campus --- attitudes toward products of famous brands from undergraduates

  2. Agenda: How much you have What do you buy What do you want to buy culture invade What do we have Comparing to Lenovo

  3. Data analysis: monthly budget (how much do we have) U.S dollars year

  4. Data analysis: how much do we have

  5. Data analysis: cosmetics brand recognition (what do you want to buy) Top ten famous brands of 2009

  6. Data analysis: recognition ratio in different segments

  7. Data analysis: sports segment (what do we buy)

  8. Data analysis: ratio of wearing make-ups :(what do we want to buy)

  9. Data analysis: ratio of wearing make-ups :(what do we want to buy)

  10. Example of domestic brand: Lenovo Has a large market share in china Take up the pc segment from IBM Trying to go global Non-international What’s wrong???

  11. Ethical analysis customer Foreign customer Price Quality Domestic brands? Popularity Distribution net personalization No Lenovo Lenovo

  12. why Weak personalized focus Comparatively low in quality Brand monopoly in several fields Care more on revenue than brand Product diversification internal no brand culture external Internationalization Made in china, make for the world？？ Weak brand conscience ? Weak consume power Rivary competitive ability

  13. THANK U by: 朱慧 from French Department

More Related