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Primary Data Analysis

Primary Data Analysis. Console Preference. Income group . Age group . Source of knowledge . Time of playing daily . Attributes that affects purchase decision. Reasonable price Technology Disk space Graphic card Games map Audio Easy accessibility Portability .

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Primary Data Analysis

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  1. Primary Data Analysis

  2. Console Preference

  3. Income group

  4. Age group

  5. Source of knowledge

  6. Time of playing daily

  7. Attributes that affects purchase decision • Reasonable price • Technology • Disk space • Graphic card • Games map • Audio • Easy accessibility • Portability

  8. Game type preference • Action • Sports • Fight stimulation • Driving • Strategy • Quiz • Music

  9. What’s new…..????? • New Nintendo Wii 2 Launching in 2011 Wii 2 will have HD output and also a Blu-ray drive built in, among other upgrades which are yet to be revealed. • Microsoft recently launched a new entertainment product named Kinect for the popular Xbox 360 gaming platform. • Next Xbox 720 to launch in 2011-12.

  10. PS4 is to be launched in near future. With the expectation of even more advance and upgraded technology, unexpected of gaming console. New features like FM radio, WiMax, upgraded Bluetooth version 3.0 ,and spacious hard disk. • Ubisoft: New Consoles Coming 2011-2012

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