REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM

1. REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM DIRECTORATE GENERAL FOR INVESTMENTS AND OPERATIONS IMPLEMENTATION OF TOURISM POLICY IN TUREKY

2. TOURISM CREATES NEW EMAPLOYEMNT OPPORTUNTIES REVIVES THE INVESTMENTS SPEEDS UP THE ECONOMIC DEVELOPMENT ACCELERATES THE CULTURAL INTERACTION CONTRIBUTES IN COUNTRIES PROFILE BRINGS ALONG SUSTAINABLE PEACE

3. NUMBER OF TOURISTS AND TOURISM RECEIPTS IN TURKEY AND AROUND THE WORLD

4. NUMBER OF TOURISTS FROM AROUD THE WORLD (MILLION) • 1980 – 2012 Increase rate is approximately 4 fold.

5. WORLD TOURISM RECEIPTS (USD BİLLİON) • 1980-2012 approximately 11 fold increase.

7. NUMBER OF TOURISTS IN TURKEY (million) • 1980-2012 increase rate is approxımately 30 fold.

8. TOURISM RECEIPTS IN TURKEY (Usd billion) • 1980-2012, approximately 97 FOLD increase.

9. TOURISM’S ECONOMIC IMPORTANCE IN TURKEY • Contribution to the employment • Helps fund the current deficit • Contribution in easing the foreign trade deficit • Contribution to the export revenues • Contribution to the GDP

10. EVOLUTION OF TOURISM IN TURKEY IST TERM(1970-1983) • Planning • Standardisation of touristic facilites • International tourism cooperation agreements • Licensing the accomodation facilities and restaurants

11. EVOLUTION OF TOURISM IN TURKEY 2ND TERM (1983-2003) • Tourısm Incentıve Law and other supportıng measures • Allocation of Lands • Infrastructure Development • Diversifying the touristic facilites, their standardisation and inspection

12. EVOLUTION OF TOURISM IN TURKEY 3RD .TERM(2003 - ) • Start of the leap in Turkish tourism • Diversification of tourism products • More foreign investment • New investment areas • Branding • Country profile • Independent destinations • Global trends in tourism • Sustainable tourism

13. TURKEY TOURISM STRATEGY 2023 VISION Pioneering tourism in increasing employment and regional development By 2023 makıng turkey an ınternatıonal brand among the first 5 in number of tourists and tourism receipts.

14. TURKEY TOURISM STRATEGY 2023 VISION • Diversifying tourism • Making tourism a year long activirty • Promoting new genres of tourism • Creating new destinations • Making tourism a leading sector • Taking Turkey among the top 5 globally by 2023

15. TURKEY TOURISM STRATEGY 2023 VISION • To become an international brand • raising the quality of the existing tourism areas and prioritisng the areas to be improved upon

17. THERMAL TOURISM Balçova Termal Otel, İzmir Oruçoğlu Termal, Afyon Yalova Termal Tesisleri Umut Termal Otel, Sarayköy-Denizli

18. GEOTHERMAL POTENTIAL OF TURKEY • TURKEY is among the top 5 in the world and ranks 1st in EUROPE in terms of resource richness. • TURKEY ranks 3rd in EUROPE with 240 spas after İTALY wıth 300 and GERMANY with 260. • 73 of these spas are tourism attractions 5 of them have been declared as culture and tourism protection and development areas.

19. TARGETS OF THERMAL TOURISM Short Term : 50.000 BEDS Middle Term : 200.000 BEDS Long Term : 500.000 BEDS TO BECOME WORLD’S TOP THERMAL TUORISM DESTINATION

20. THERMAL TOURISM

21. ‘MODERN’ AND ‘OUALIFIED’ THERMAL TOURISM FACILITIES CURE CENTER (treatment and therapy) CURE PARKS (rekreation/relaxation/entertainment) THERMAL HOTEL + +

22. WINTER TOURISM

23. CONGRESS TOURISM

24. Efes Congress Center

25. GOLF TOURISM- REWARDS • Belek was europe’s best golf destination in 2008 • World golf championship was held in Turkey in 2012. • Turkish airlines open 2013 tournament was held in Turkey in November.

26. GOLF TOURISM

27. GOLF TOURISM

28. GOLF TOURISM

29. GOLF TOURISM

30. THANK YOU...