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Greater New York PCC January 19, 2011

Greater New York PCC January 19, 2011 . Jody Berenblatt. In 2007, HACOA introduced $300 DIY keyboard: saw included. Who are you ?. Where you stand depends on where you sit?. The Knowledge Leak . Organizational Assets Relational Capital: suppliers, partners, clients

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Greater New York PCC January 19, 2011

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  1. Greater New York PCC January 19, 2011 Jody Berenblatt

  2. In 2007, HACOA introduced $300 DIY keyboard: saw included

  3. Who are you ? Where you stand depends on where you sit?

  4. The Knowledge Leak • Organizational Assets • Relational Capital: suppliers, partners, clients • Organizational Capital: collective know-how (systems, policies, intellectual property) • Human Capital: the sum total of useful knowledge of individual employees Source: The Wright Stuff, Insight2foresight.com Formerly Head of Innovation for Royal Mail

  5. Maximize ROI

  6. Prepare the Mailing File Name and Address for Production Mail.dat or Postal Wizard for USPS Mail Acceptance Design the Mailpiece/Parcel with postal mailing category in mind. Mail Tracking, Reporting & Reconciliation Operational Partnership Trust

  7. Make or Buy …

  8. What ? • List Brokerage • Merge/Purge, CRM, DB host • Software as a Service • Art/Copy, Creative Agency • Paper Merchant • Printer/Mailshop/Trucker • Mail Tracking • Return Mail

  9. How ? • How many different categories of companies and how many different actual companies are involved in one direct mail campaign – it can range from one to very many. • The Mail Owner needs to designate an entity to orchestrate the information flow process so that all interdependencies are identified and managed for each mailing

  10. European Union Law requires Full Market Opening in Postal Sector Mature Mail Monopoly & Competitive Shipping Services (US) Leverage the Globe

  11. Better, Faster, Cheaper • Is it better, faster, or cheaper to find an external source? • Internal sources may be your only choice. • Sometimes you can get better responsiveness from external suppliers than you can from internal resources. • Insourcing is the ultimate in taking ownership

  12. Stay Focused How to stay on course amidst considerable turnover in people, in ideas ? Educate/Level set new stakeholders Getting the buy-in “What’s in it for them ?” Everything takes longer than you think it will… Project Management. Open up new Lines of Communication. Regularly report out status to stakeholders and management In a tumltuous uncertain world, we need to support the business while staying in sync with the evolution of the USPS (strategically, operationally and technically).

  13. Thank you for the opportunity to visit with the Greater NY PCC

  14. http://www.slideshare.net/MediaFront/2011-things-to-think-about-for-brands-and-marketershttp://www.slideshare.net/MediaFront/2011-things-to-think-about-for-brands-and-marketers • Ted.com (slide 22) • http://www.slideshare.net/polarpaul/creative-direct-mail

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