Seeking Community Engagement. Nicole Merrifield, Grande Yellowhead Regional Division No.35. Case Study. Engaging a Community: Seeking Effective Means of Providing Information of Broad Public Interest to External Stakeholders A Case Study of the Hinton Drug Action Committee.
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Nicole Merrifield, Grande Yellowhead Regional Division No.35
Engaging a Community:
Seeking Effective Means of Providing Information of Broad Public Interest to External Stakeholders
A Case Study of the
Hinton Drug Action Committee
quite a mouthful!
Diffusion of Innovations, Everett Rogers
Examples from School Divisions
Requires Stakeholders to:
Know the target stakeholders
Create and maintain a positive experience
Develop Clear Goals and Objectives
Provide individuals with the sense
that their involvement is worthwhile
Operate with Professionalism
Strive for Consistency and Frequency
The concepts employed by effective individual communicators must be applied to community awareness campaigns:
carefully planned to be effective
Meth Hurts Website: http://www.methhurts.com/index.html
Rogers, Everett. (1983) Diffusion of Innovations. 4th ed. New York: Free Press.
Wright, Kirby. (2005) “Exploring the Complexities of Knowledge”. Custom Courseware: Master of Arts in Communications and Technology, Extension 507 Teaching Notes. University of Alberta Students’ Union.