Tomorrow belongs to people who prepare for it today malcom x
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“ TOMORROW BELONGS TO PEOPLE WHO PREPARE FOR IT TODAY “ Malcom X

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Tomorrow belongs to people who prepare for it today malcom x

“ TOMORROW BELONGS TO PEOPLEWHO PREPARE FOR IT TODAY “Malcom X


Tomorrow belongs to people who prepare for it today malcom x

Our VisionTo become the leading exporter of high quality fresh & processed Fruit & Vegetable in South AsiaOur MissionTo continuously invest in aspects of Productivity, Efficiency, Quality & SafetyTo be a competitive and a preferred supplier of fresh & processed Fruit & Vegetable.


Global overview

Global Overview

  • The market grew by 11.7% in 2011- US$1,517.3 Billion

  • Forecast : increase 72.9% in 2013 - US$2,719 Billion

  • China & India


Tomorrow belongs to people who prepare for it today malcom x

Top Fruit & Vegetable Exporting Countries - 2010 to 2013 (Jan-June)

Value in US$ - US Dollars    Thousands


Tomorrow belongs to people who prepare for it today malcom x

Fruit & Vegetable Exports From

2010 – 2013 (Jan-June)

Value in (US$ - US Dollars    Millions)

US $ 36 Mn

US $ 34 Mn

US $ 32 Mn

US $ 22 Mn

Source : Information Technology Division – SL EDB


Tomorrow belongs to people who prepare for it today malcom x

Top Fruit Exports 2011- 13

Value in US$ - US Dollars    Thousands

Source : Information Technology Division – SL EDB


Tomorrow belongs to people who prepare for it today malcom x

Top Vegetable Exports 2011- 13

Value in US$ - US Dollars    Thousands

2013 (January To June)

Source : Information Technology Division – SL EDB


Production

Production

  • Annual production 800,000 MT of Fruit & Vegetable

  • Grown in varied agro climatic areas.

  • Grown by semi commercial farmers - area of land less than a hectare (2.4 acres)

  • To be commercially viable and to cater to export market demands, a land area of a minimum 100-200 acres of a single crop


Tomorrow belongs to people who prepare for it today malcom x

Targets for Fruit & Vegetable Exports

Target for 2015US$ 88 Mn

Target for 2020US$ 148 Mn


Our strategy

Our Strategy

  • Policy Framework

  • Productivity & Supply Chain Efficiency

  • Compliance - Quality & Standards

  • Organic Production

  • Sales & Marketing


Policy framework

Policy Framework

LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND

- Redistributing already allocated agriculture land that is underutilized & uncultivated

- Streamline and fast track procedures applied in releasing land for cultivation on lease

- Encourage consolidation of land for cultivation

- Ensure effective utilization of prime agriculture land owned by Government Institutions

FINANCE


Productivity supply chain efficiencies

Productivity & Supply Chain Efficiencies

  • Promote Protected Agriculture

  • Increase the availability of high quality plants and seeds

  • Strengthening seed quality inspection and educating farmers on seed quality

  • Reduce undue delays experienced when importing fertilizer

  • Reduce undue delays experienced when registering new chemicals

  • Reducing post harvest losses

  • Reducing cost of transportation and high post harvest losses experienced during transportation


Compliance quality standards

Compliance - Quality & Standards

  • Improving quality and safety

  • Facilitate compliance with International Standards

Organic Production

  • Encouraging exporters to grow organic food and to obtain organic certification


Sales marketing

Sales & Marketing

  • New Markets

  • New Product Development

  • Value Addition

  • Branding


Tomorrow belongs to people who prepare for it today malcom x

Performance of Processed F & V Exports From 2010 – 2013

(This includes Juices, Canned , IQF, Dehydrated etc.)

Value in (US$ - US Dollars    Millions)

Source : Information Technology Division – SL EDB


Prioritized product sectors

Prioritized Product Sectors


Tomorrow belongs to people who prepare for it today malcom x

Let us all work towards Sri Lanka becoming the leading exporter of high quality fresh & processed

Fruit & Vegetable in South Asia by 2020.

Thank You!


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