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RGS-IBG Research Groups and Social Media

RGS-IBG Research Groups and Social Media. James Cheshire UCL Centre for Advanced Spatial Analysis. james.cheshire@ucl.ac.uk @spatialanalysis. About Me. Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA). Secretary GIScience Research Group

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RGS-IBG Research Groups and Social Media

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  1. RGS-IBG Research Groups and Social Media James Cheshire UCL Centre for Advanced Spatial Analysis james.cheshire@ucl.ac.uk @spatialanalysis

  2. About Me • Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA). • Secretary GIScience Research Group • Enjoy blogging for both spatial.ly and mappinglondon.co.uk. • Twitter: @spatialanalysis and @maplondon

  3. The Value of Social Media • Promotion • Interaction

  4. General Principles • Quality not quantity of followers important. • @Maplondon has fewer than ½ the followers that @spatialanalysis has but I would argue is more influential. • Not all your followers are real people. • People who don’t follow you may still find content • Via Google or other users.

  5. Why people will follow: Name • You have two on Twitter: • I am James Cheshire and @spatialanalysis • Need to be recognisable. RT @tgrg4: Check out our latest post on… Vs RT @transportgeography: Check out our latest post on… Or RT @TrnsptGeo: Check out our latest post on… • Encourage people to click on your profile. • @Floating_Sheep is a group of geographers…you need to click on them to find out more.

  6. Why people will follow: Affiliation/ Endorsement • Not to be underestimated – there is a lot of junk out there so people are after credible people • RGS-IBG offers this. • Tweets need to be on topic. • Mentions from influential tweeters • Who you follow/ are being followed by.

  7. Why people will follow: Content • Relevant • To your RG/ topic. No-one cares what you had for lunch! • Original • Consistent- regular postings • Interpretable

  8. Conventions • #hashtags – used for topics/ themes. • Good for conferences. “Backchannel” • Naming rules apply • Also be consistent • Retweets – RT @spatialanalysis • Modified tweet- MT @spatialanalysis • Hat Tip – HT @spatialanalysis • Conversations - @spatialanalysis • Followers of both people see this in their feed, everyone can see them if clicking on profile. • Good way of interacting/ including followers

  9. Maintaining Interest

  10. Aggregators- RSS Feeds • http://blogs.casa.ucl.ac.uk/ • http://www.bartlett.ucl.ac.uk/casa • A great way to get content to your websites without having to write it. • Can be from RG member’s blogs or elsewhere. • Seek permission.

  11. Tools: Tweetdeck

  12. Final Thoughts • Long term commitment • Have a few people run the account. • Encourage members to tweet your RG account. • You can then RT their work. • Limit who you follow to key individuals.

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