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Do you know the real meaning of “Gang Nam Style” ?

Do you know the real meaning of “Gang Nam Style” ?. The Korean society in Gang Nam Style Ji Eun Lim– Purdue University. This video is…. This video is for adult students in the course “Korean Culture” The purpose of this video is to introduce the real meaning of “Gang Nam Style”

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Do you know the real meaning of “Gang Nam Style” ?

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  1. Do you know the real meaning of “Gang Nam Style” ? The Korean society in Gang Nam Style JiEun Lim– Purdue University

  2. This video is…. • This video is for adult students in the course “Korean Culture” • The purpose of this video is to introduce the real meaning of “Gang Nam Style” • By explaining the history and features of Gang Nam District, I tried to explain problems of the Korean Society • Multimedia principle • Coherence principle • Signaling principle • Personalization principle

  3. Sequence #1 • Shot description • Title Slide - Do you know the real meaning of “Gang Nam Style”? • Narration: (No narration) • Music: Gang Nam Style Do you know the real meaning of “Gang Nam Style”?

  4. Sequence #2 • Shot description • The image of album jacket cover of “Gang Nam Style” • Narration: • Have you heard this song? • Gang Nam Style is a very popular song by a South Korean rapper Psy. • Music: Gang Nam Style

  5. Sequence #3 • Shot description • Picture of Psy who is a singer of Gang Nam Style • Narration • Psyhad a surprise worldwide hit with the song “Gang Nam Style”. • Music: Gang Nam Style

  6. Sequence #4 • Shot description • Internet News showing the popularity of “Gang Nam Style MV” • Narration • The music video has been viewed over 1 billion times on YouTube. • Gangnam Style" was recognized by  Guinness World Records as most "liked" video on YouTube. • Music: Gang Nam Style

  7. Sequence #5 • Shot description • Picture of Psy who is a singer of Gang Nam Style • Narration • A lot of news media covered the popularity of his song and dance. • Music: Gang Nam Style (Turn down the sound)

  8. Sequence #6 • Shot description • People who do the horse dance with Psy • Narration • People worldwide were enthusiastic about his horse dance. • Many people imitated his dance. • Music: Gang Nam Style (Music turn down)

  9. Sequence #7 • Shot description • The map of Seoul • Narration • Do you know the meaning of “Gang Nam”? • Gang (Kang) means “river” in Korean. • Nam means “south” • Gang Nam is a district in Seoul which is located in the south part of Han River. • Multimedia Principle • Signaling Principle

  10. Sequence #8 • Shot description • Past of Gang Nam • Narration • My father lived in Gang Nam 50 years ago. • When my father was young, Gang Nam was totally different from now. • It was surrounded by rice paddies and fields. • Most of people farmed to earn their livings.

  11. Sequence #9 • Shot description • Park Jung He president and his colleagues • Narration • Since the end of 1960, President Park Jung He was inaugurated. • He focused on developing Korean economy. • Korean government started the project to develop Gang Nam district as a business and residence district.

  12. Sequence #10 • Shot description • Building bridges • Narration • Bridges and roads were constructed. • Many high building were built. • The district has grown rapidly for last 50 years.

  13. Sequence #11 • Shot description • The picture showing the Gang Nam District in 1972 • Narration (No narration)

  14. Sequence #12 • Shot description • The picture showing the Gang Nam District in 1977 • Narration (No narration)

  15. Sequence #13 • Shot description • The picture showing the Gang Nam District in 1982 • Narration (No narration)

  16. Sequence #14 • Shot description • Current picture of Gang Nam • Fashion show and music performance in Gang Nam • Narration • The development of Gang Nam district led the elevation of economic status of lots of people who have their own lands. • Now, Gang Nam is the center for the economy, fashion and culture in Korea. • There are all types of financial institutions and culture facilities in Gang Nam.

  17. Sequence #15 • Shot description • The signboard of a private academy • Narration • Furthermore, there are a lot of famous private academies in this district.

  18. Sequence #16 • Shot description • Picture of a teacher in Private Academy • Narration • You will be surprised of various types of academies including English, Math, Science, Korean, foreign languages, discussion, etc.

  19. Sequence #17 • Shot description • Moving Truck • Narration • Many Parents want to move to Gang Nam for their children’ s education because there are good private schools and academies in Gang Nam. • It causes the continuous increase in the price of land in Gang Nam district.

  20. Sequence #18 • Shot description • Problems of Gang Nam district Slide Title : Problems………. • Narration • However, the rapid development of Gang Nam caused serious problems. Problems

  21. Sequence #19 • Shot description • The image of showing economic inequality • Narration • While people who have their own land have become richer, lower and middle level people have more difficulties because of expensive rental price and living cost.

  22. Sequence #20 • Shot description • Students who stand in line to enroll in a famous academy • Narration • It is common to see a long line of students or parents who are waiting to enroll in a famous academy of Gang Nam. • To tell the truth, I was also a student who waited to enroll in GRE Academy. • The excessive zeal for education in Gang Nam made a new word “Gang Nam Kids” • “Gang Nam Kids” means passive children who are shaped by their parents regardless of their purpose and plans.

  23. Sequence #21 • Shot description • Test of SAT • Narration • A few years ago, a well-known instructor in private academy was indicted for the leaking of SAT questions. • It’s not common but some rich parents try to buy questions for important entrance exams illegally for their children. • Fortunately, my parents are not as wealthy to obtaining the GRE exams for me.

  24. Sequence #22 • Shot description • The signboard of dermatology clinics • Narration • Gang Nam is one of the places with the most plastic surgeries, dermatology clinics and luxury brand shops. • The excessive interests in appearance caused the problems of judging people by only appearance.

  25. Sequence #23 • Shot description The picture of Psy and two women • Narration • The lyric of “Gang Nam Style” satirizes the absurdity and haughty of upper class in Korea. • In addition, it criticizes people who tries to look wealthy by catching up with these upper class people even though they are not rich. • Through “Gang Nam Style” Psy pointed out how silly that is. • This song tells us that we should consider the question “What isthe real important worth in our life?” • Music: Gang Nam Style (Turn up the sound)

  26. Sequence #24 • Shot description Slide Title : The End Jieun Lim • Narration (No narration) • Music: Gang Nam Style The End Jieun Lim

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