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WWE - World Wrestling Entertainment Andrew Birns , Kevin Connolly & Sue Vilim – BUSN412

THE MAIN EVENT. WWE - World Wrestling Entertainment Andrew Birns , Kevin Connolly & Sue Vilim – BUSN412. COMPANY / WEBSITE / INDUSTRY:. WWE - World Wrestling Entertainment Website - wwe.com Industry – Entertainment Diversified. BACKGROUND / HISTORY:. IN THE BEGINNING THERE WAS:

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WWE - World Wrestling Entertainment Andrew Birns , Kevin Connolly & Sue Vilim – BUSN412

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  1. THE MAIN EVENT WWE - World Wrestling Entertainment Andrew Birns, Kevin Connolly & Sue Vilim – BUSN412

  2. COMPANY / WEBSITE / INDUSTRY: • WWE - World Wrestling Entertainment • Website - wwe.com • Industry – Entertainment Diversified

  3. BACKGROUND / HISTORY: • IN THE BEGINNING THERE WAS: • NWA & WWWF • TOP PROMOTERS • VINCE MCMAHON SR • TOOTS MONDT • 1976 • DEATH OF MONDT • RENAMED THE WORLD WRESTLING FEDERATION • MCMAHON WAS OLD SCHOOL • 1980’S • MCMAHON SOLD WWF TO HIS SON • 1985 • FIRST WRESTLEMANIA

  4. BACKGROUND / HISTORY: • 1987 • WRESTLEMANIA 3 • INDOOR RECORD OF 90,000 IN ATTENDANCE • FIRST SUCCESSFUL PAY PER VIEW EVENT • 1990 • FACED TWO SCADELS • WWF STARTED TO SUFFER • 1999 • WENT PUBLIC • 2002 • LOST RIGHTS TO WWF • NAMED CHANGED TO WWE • 2005 • WWE BRINGS BACK ECW NAME

  5. TODAY’S WWE: • CORPORATE HEADQUARTERS • STAMFORD, CT • SPORTS ENTERTAINMENT BUSIENSS • LIVE AND TELEVISED EVENTS • MERCHANDISE SALES • APPAREL • BOOKS / MAGAZINES • TOYS • VIDEO GAMES • DISTRIBUTES IN 30 LANGUAGES • APPROXIMATELY 145 COUNTRIES

  6. TODAY’S WWE: • EXECUTIVES • VINCENT K MCMAHON • CO-FOUNDER, CHAIRMAN, CEO, • CHAIRMAN OF EXECUTIVE COMMITTEE • GEORGE A BARRIOS • CFO, PRINCIPAL ACCOUNTING OFFICER • KEVIN DUNN • EXEC VP OF TELEVISION PRODUCTION, EXEC DIRECTOR & MEMBER OF EXEC COMMITTEE • PAUL LEVESQUE • EXEC VP OF TALENT & LIVE EVENTS • MICHELLE D WILSON • CHIEF MARKETING OFFICER

  7. WWE SWOT: • STRENGTHS • VINCE MCMAHON • 300 LIVE SHOWS A YEAR • TELEVISION PROGRAMING • SYFY, USA, WGN • CONSUMER PRODUCTS • INTERNET SALES • FORBES TOP 200 BEST • SMALL BUSINESS • WEAKNESS • WRESTLING MATCHES SCRIPTED • PRODUCTION COST OF LIVE SHOWS • XFL EIGHT-TEAM FOOTBALL LEAGUE • MOVIE PRODUCTION • OPPORTUNITIES • PURCHASING WCW • OWNS RIGHTS TO THE CHARACTERS • CONTINUOUS STORY LINES • LICENSES LOCAL STATIONS IN 145 COUNTRIES • 30 DIFFERENT LANGUAGES • THREATS • NFL • MIXED MARTIAL ARTS • CRITICS • WRESTLERS BEING RECRUITED BY COMPETITORS • ADVERSE PUBLICITY • STEROID USE • SEXUAL EXPLOITATION

  8. STRATEGIES USED: • GOALS AND OBJECTIVES • INTERNATIONAL EXPANSION • FINANCIAL OUTLOOK • SOCIAL MEDIA • CONTENT DEVELOPMENT • EXPAND PARTNERSHIPS • MOVIE SLATE • ANALYZE EXTERNAL ENVIRONMENTS • SCRIPT BASED ON AUDIENCE REACTION IN LIVE EVENTS • WORK ON EXCEEDING THEIR COMPETITORS • ASSESSING THEIR INTELLECTUAL CAPITAL • 130 PRODUCT LICENSES WORLDWIDE • OWN THEIR CHARACTERS AND SCRIPTS • INTERNATIONAL STRATEGIES • 145 COUNTRIES • 30 DIFFERENT LANGUAGES

  9. STRATEGIES USED CON’T: • BUSINESS & CORPORATE LEVEL STRATEGIES • RAW – LIVE EVENTS • SMACKDOWN • MAIN EVENTS • SOCIAL MEDIA • INTERNET PRESENTS • VIDEO GAMES • MERCHANDISE • ENTREPRENEURIAL STRATEGY & COMPETITIVE DYNAMICS • XFL • MOVIES • REALITY TV – ARE YOU “TOUGH ENOUGH”? • ORGANIZATIONAL STRUCTURE • CORPORATE GOVERNANCE

  10. CHALLENGES: • LACK BEHAVIOR CONTROL • http://youtu.be/OUrNrB8jl84 • LACK PR CONTROL • http://www.dailymotion.com/video/x3qsro_vince-mcmahon-announces-the-death-o_news#.UL_NNYPLTQU • LACK OF BIG NAME STARS • PAST HULK HOGAN, MACHO MAN, JESSI VENTURA • IMAGE • SEX AND VIOLANCE • MIX MARTIAL ARTS • E-COMMERCE • LIVE PERFORMANCE

  11. FORMER WWE SUPERSTARS: “Stone Cold” Steve Austin “Goldberg” “Hulk Hogan” & “Macho Man” Randy Savage

  12. CURRENT WWE SUPERSTARS: “CM Punk” “Sheamus” Daniel Bryan John Cena

  13. RECOMMENDATIONS: • MORE EPHASIS ON CREATING WRESTLING SUPERSTARS • PUBLICIZE POSITIVE ASPECTS OF PHYSICAL FITNESS • AQUIRE MORE POSITIVE PUBLIC RESOUCES TO INHANCE PUBLIC IMAGE • CONTINUE EFFORTS ON IMPROVING OVERALL PUBLIC IMAGE AS IT PERTAINS TO FAMILY • CREATE A NEW BACKGROUND WRESTLER STORY LINE TO COMBAT MMA COMPETITION • WORK ON EFFECTIVELY MARKETING E-COMMERCE SALES • BUILD UP THE SUSPENSE TO INCREASE LIVE EVENTS THROUGH PROPER MARKETING

  14. OPINION ABOUT CASE STUDY: • “WWE used to be so great,  you could tell by just talking to people how they could name a bunch of wrestlers and how they would intimate there super moves.  Now it seems like the people you ask do not care for wrestling anymore.  We feel that with our helpful ideas that we could bring that spark back to WWE and influence past watchers to come back and watch.” Andrew Birns • WWE is not my topic of choice so this Case Study forced me to research a business of which I knew nothing about and gather intelligent information, which could be used to formulate recommendations based on unbiased opinion. By doing so and presenting this information to a group I found this process to be invaluable to any organization’s management team. Sue Vilim

  15. REFERENCES: http://www.wwe.com http://corporate.wwe.com/index.jsp http://corporate.wwe.com/company/bios/vk_mcmahon.jsp http://prowrestling.about.com/od/thepromotions/a/historywwe.htm http://finance.yahoo.com/q/cf?s=WWE+Cash+Flow&annual http://finance.yahoo.com/news/wwe-app-tops-hbo-revolutionary-225200283.html http://www.nasdaq.com/symbol/wwe/competitors http://prowrestling.wikia.com/wiki/Kevin_Dunn_(WWE_VP) http://www.chillertheatermemories.com/StudioWrestlingMemoriesTheShow.html http://www.wwe.com/inside/news/toughenoughcastingcall

  16. REFERENCES: http://nwalegends.com/fanfestforum/YaBB.pl?num=1265730561 http://www.obsessedwithwrestling.com/results/wweppv/wrestlemania3.php http://www.ugo.com/the-goods/wrestling-legends-the-rock-and-others http://bleacherreport.com/articles/956854-25-best-holiday-gifts-for-the-wwe-fan-in-your-life http://www.youtube.com/watch?v=47iDWMgTsjw http://www.foxnews.com/story/0,2933,286840,00.html http://www.dailymotion.com/video/x3qsro_vince-mcmahon-announces-the-death-o_news#.UL_NNYPLTQU http://asia-globalstudies.org/ http://bleacherreport.com/articles/1357272-wwe-main-event-5-things-to-watch-for

  17. REFERENCES: • http://blogs.browardpalmbeach.com/pulp/2011/05/macho_man_randy_savage_heart_attack_tampa.php • http://tvtropes.org/pmwiki/pmwiki.php/Wrestling/Goldberg?from=Main.Goldberg • http://windows8osx.deviantart.com/art/Stone-Cold-Steve-Austin-Photo-1-304025705 • http://www.fanpop.com/clubs/cm-punk/images/15842098/title/cm-punk-photo • http://www.420mp3.com/2011/07/wwe-superstar-sheamus-wallpapers_06.html • www.wwe.com/superstars/danielbryan • http://www.wwe.com/superstars/johncena

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