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“To Keep Employees, Domino’s Decides It’s Not All About Pay”

“To Keep Employees, Domino’s Decides It’s Not All About Pay”. Problem: store mngrs in region leaving every 3-6 months, turnover rate among non-managerial ees as high as 300%/yr Average turnover for most large and midsize cos ~10-15%

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“To Keep Employees, Domino’s Decides It’s Not All About Pay”

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  1. “To Keep Employees, Domino’s Decides It’s Not All About Pay” • Problem: store mngrs in region leaving every 3-6 months, turnover rate among non-managerial ees as high as 300%/yr • Average turnover for most large and midsize cos ~10-15% • For fast-food chains, rates as high as 200%/yr for hourly ees not unusual • Costs Domino’s ~$2,500 each time hourly ee leaves, ~$20,000 each time store mngr quits • Some cos addressing problem w/ higher starting wage • Starbucks pays more than minimum wage, turnover rate for hourly ees is 80-90%

  2. “To Keep Employees, Domino’s Decides It’s Not All About Pay” • Domino’s willing to try all sorts of tactics, except paying hourly ees significantly more • “You can’t overcome a bad culture by paying people a few bucks more.” • Believed that to attack turnover must focus on store managers – hiring more selectively, coaching them on how to create better workplaces, motivating them with promise of stock options and promotions • Research indicated most important factor in store’s success wasn’t neighborhood demographics, packaging, or marketing, but quality of store mngr • Hoping to select better mngrs, Domino’s implemented new test – 30-minute online evaluation of financial skills and mngt style • Candidates then receive training on weak points • Stock options to be granted to ~15% of store mngrs, based on criteria such as sales growth and customer service • Addition to profit-linked bonuses already in place, which historically average ~30% of mngrs’ compensation • Store mngrs’ base salaries start at ~$32k • New CEO re-named HR dept “PeopleFirst” • Source: Wall Street Journal, 2/17/05

  3. Steak ‘n Shake • Steak ‘n Shake has reduced its turnover from 220 percent to 148 percent • Due in part to linkage of turnover to mngt incentives • Mngt turnover 29 percent, general mngt turnover 16 percent • Customer satisfaction up, drive-through times down • Source: Workforce Week, 9/4-10/05 (www.workforce.com)

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