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TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement

TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement. Kimberlee Homer California Youth Advocacy Network (916) 339-3424 kim@cyanonline.org. California Youth Advocacy Network. College Project Trainings Advocacy, Policy, Tobacco Industry targeting, etc.

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TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement

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  1. TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement Kimberlee Homer California Youth Advocacy Network (916) 339-3424 kim@cyanonline.org

  2. California Youth Advocacy Network • College Project • Trainings • Advocacy, Policy, Tobacco Industry targeting, etc. • Organizing • COUGH (Campuses Organized and United for Good Health) Campaign • Networking • Research • Technical Assistance • College Advocacy Guide • Educational Packet

  3. California Youth Advocacy Network • 18-24 year old Project • Agency trainings • Bars, apartments, faith communities, community settings, etc. • Statewide Conference • Research • Technical Assistance • Youth Project • Statewide Coalition • Trainings • Statewide Campaigns • Technical Assistance

  4. IMAGINE . . . College Campus Demographics • Campus size: 326 acres • Students: 16,253 • Faculty (FT): 657 • Faculty (PT): 560 • Staff: 984 • Administration: 98

  5. IMAGINE . . . College System Structure

  6. IMAGINE . . .College Campus Structure • Chancellor / Executive Vice Chancellor • Academic Senate • Academic Federation • Staff Assembly • Campus Counsel • Associate Chancellor • Executive Vice Chancellor – Campus Community Relations • Assistant Executive Vice Chancellor • Vice Chancellor – Administration • Vice Chancellor – Research • Vice Chancellor – Resource Management & Planning • Vice Chancellor – Student Affairs • Vice Chancellor – University Relations • Dean – Graduate Studies • College Deans • Vice Provost – University outreach, international studies, undergraduate studies, academic personnel

  7. Campus Assessment • Are there any tobacco-related policies on campus related to: • Smoking indoors? • Smoking outdoors? • Sale of tobacco? • Tobacco-free dorms? • Tobacco sponsorship? • Does the college receive any tobacco advertisement money? • Does the college receive any tobacco money (donations)? • Does the college foundation have stock in any tobacco companies?

  8. Smoke-free indoor air No perimeter (doorway) policy Tobacco is sold in all campus stores 80% of student housing is smoke-free (does not include fraternity, sorority or off campus housing) No perimeter policy Limited cessation services offered through Health Center Tobacco Industry sponsors school Rodeo Tobacco Industry and subsidiaries recruit at career fair Campus foundation holds stock with 1 of the 3 major tobacco companies IMAGINE . . . College Campus & Tobacco

  9. Campus Initiatives • Smoke-free perimeters • Doorway (15ft., 20ft., etc.) • Entrances, exits, windows, ventilation systems • Handicap entrances • Smoke-free outdoor air • 100% • Designated Areas • Smoke-free housing • On-campus housing • University housing (off-campus) • Perimeters • Fraternities & Sororities

  10. Campus Initiatives • Cessation services • Restricting tobacco sponsorship / marketing • On-campus events • Campus publications • Clubs • Fraternities & Sororities • Sports • The Arts & Musical productions • Job fairs / Career Centers • Bar / club nights • Eliminating tobacco sales • Divestment • Individual campus • System-wide • Prevention

  11. Student Survey Results • Campus Tobacco Use • 23% students have smoked a cigarette in the last 30 days • 28% students have used tobacco in the last 30 days • Campus Policy • 41.2% students knew campus policy • 3.8% students could state policy • 9.9% students knew how policy was enforced • Secondhand Smoke • 68% students report exposure to secondhand smoke • 24% students have asthma or upper respiratory disease

  12. Student Survey Results • Campus Policy Change • 85% students support a 20-ft. building policy • 53% students support having designated smoking areas • 32% students support a completely smoke-free campus • 83% students support smoke-free dorms • 67% students believe tobacco should not be sold on campus • 84% students feel campus clubs / athletics / fraternities / sororities should not accept tobacco money (sponsorship) • 89% students feel the foundation should not own stock in the tobacco industry

  13. Faculty / Staff Survey Results • Campus Tobacco Use • 14% faculty/staff have smoked a cigarette in the last 30 days • 15% faculty/staff have used tobacco in the last 30 days • Campus Policy • 67% faculty/staff knew campus policy • 23% faculty/staff could state policy • 11% faculty/staff knew how policy was enforced • Secondhand Smoke • 52% faculty/staff report exposure to secondhand smoke • 18% faculty/staff have asthma or upper respiratory disease

  14. Faculty / Staff Survey Results • Campus Policy Change • 79% faculty/staff support a 20-ft. building policy • 52% faculty/staff support having designated smoking areas • 23% faculty/staff support a completely smoke-free campus • 56% faculty/staff believe tobacco should not be sold on campus • 63% faculty/staff feel the foundation should not own stock in the tobacco industry

  15. Issue / Goal • Issue • Secondhand Smoke Exposure • Goal • Adopt a campus policy that prohibits smoking within 20-ft. from all university owned property (possibility of phase-in)

  16. Campaign Development • Student Involvement • Internships • Paid • Credit • Volunteers • Coordinating with existing clubs/organizations

  17. Campaign Development • Strategic Planning • Review full assessment • Identify • Decision Makers / Targets • Allies / Opponents • Strengths / Weakness • Determine the best plan of action • Students (i.e., tabling, demonstrations, rallies, petitions, etc.) • Faculty/Staff (i.e., presentations, petitions, resolution) • Administration (i.e., presentations) • Policy Development • Tactics & Timelines

  18. Developing, Implementing, & Enforcing Campus Policies • Developing • Collect sample policies • Include language such as: • Ashcan placement • Signage • Enforcement • Implementing • Media • Education (presentation, posters, flyers, etc.) • Campus materials / websites • New signage • Enforcement • Work with campus police department, EHS, maintenance • Move ash cans • Positive enforcement

  19. California Colleges • University of California (9) • California State University (23) • California Community Colleges (108) • Private Institutions • Technical Schools

  20. California College Campaigns • Smoke-free outdoor policies • Prohibit tobacco sales • Sponsorship • Divestment • Prevention • Education • Coalition building

  21. California’s Need to go Statewide • Memorandum from California State University (CSU) Chancellor’s Office • No policy can be adopted on a CSU campus that exceeds California State Law (“no smoking within 5 feet of a building”) • Misunderstanding of California State Law and CSU Educational Codes • Lack of education on issue

  22. COUGH’s Mission A statewide grassroots student led campaign representing 20 CSU campuses committed to promoting and establishing a safer and healthier educational environment, through tobacco legislation and education.

  23. Why the need for COUGH? June 2001 CSU General Counsel Memorandum September 2001 Mtg. with the General Counsel Steering Committee created January 2002 Steering Committee workgroups formed April 2002 Student Strategic Planning Retreat

  24. COUGH’s Goals Short-term: Minimum 20-ft. policy on all 23 campuses; Adoption of a phase-in policy to smoke-free by August 2004 on all 23 campuses; Prohibit tobacco sales on all 23 campuses. Medium-term: All CSU campuses 100% smoke-free; Social norm change on CSU campuses. Long-term: All California colleges 100% smoke-free.

  25. Active Campuses in April 2002 Bakersfield Channel Islands Chico Dominguez Hills Fresno Fullerton Hayward Humboldt Long Beach Los Angeles Maritime Academy Monterey Bay Northridge Pomona Sacramento San Bernardino San Diego San Francisco San Jose San Luis Obispo San Marcos Sonoma Stanislaus

  26. Active Campuses in November 2002 Bakersfield Channel Islands Chico Dominguez Hills Fresno Fullerton Hayward Humboldt Long Beach Los Angeles Maritime Academy Monterey Bay Northridge Pomona Sacramento San Bernardino San Diego San Francisco San Jose San Luis Obispo San Marcos Sonoma Stanislaus

  27. Campaign Success Board of Trustees California State Student Association (CSSA) Cruz Bustamante - Divestment Media Campuses

  28. CSU Board of Trustees May 15, 2002 Presentation by students Introduction to COUGH and policy issue Education on secondhand smoke and other issues surrounding smoking Call to Action: asked BOT to give power back to presidents and create a minimum 20-ft. policy July 17, 2002 Presentation by Vice Chancellor of Human Resources – Title V September 18, 2002 Final Presentation of language Adoption of new language

  29. California State Student Association (CSSA) May 15, 2002 Invited by CSSA Chair to present issue at June 2002 meeting June 29, 2002 Presentation to CSSA Presentation of Resolution to CSSA July 13, 2002 Resolution adopted September 18, 2002 CSSA pledges support to the COUGH campaign Fall Newsletter Recognizes COUGH as a model grassroots organizing campaign

  30. Media TV News briefs Feature stories Radio Coverage at BOT meeting Interactive news segment News briefs Print Campus papers AP Newswire LA Times, Fresno Bee, Sacramento Bee, Bakersfield Californian, San Jose Mercury Out-of-State coverage: Miami, Colorado, Tobacco Prevention News Services

  31. Campus Successes Channel Islands Chico Humboldt Fresno Fullerton Long Beach Pomona Sacramento 8 Campuses have either changed policy or will change policy by the end of the year

  32. CYAN Hub Organizing Material development Workgroups Teleconferences Financial support Agencies Materials Financial support Staff support Trainings Students Troops of the campaign How COUGH works . . .

  33. Future of the COUGH Campaign … Continue advocacy and educational efforts on all CSU campuses (including the 3 campuses with no representation) Continue to encourage policy and social norm change on campuses Closer interaction with the CSSA Follow-up with the Board of Trustees Spread to other college systems Use as model campaign nationwide

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