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Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’

Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’. Josh Wilton Weichert Princeton. Agenda. Email Every Associate on Every Lead, Change the Message, Keep the Goal the Same Track Every WLN Lead, Source Them and Add Up Their Value

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Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’

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  1. Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’ Josh Wilton Weichert Princeton

  2. Agenda Email Every Associate on Every Lead, Change the Message, Keep the Goal the Same Track Every WLN Lead, Source Them and Add Up Their Value Track Your Business Monthly Weichert.com is a listing tool…thanks to WLN. Repeat and Refine

  3. 1. Email Every Associate on Every Lead

  4. The Lead… From: Weichert Lead Network - Do Not Reply > <noreply_5@weichertemail.com> > To: Linda Twining > Sent: Fri Dec 10 10:26:08 2010 > Subject: Buyer Lead from WLN For Linda Twining > Dear Linda,    Below you will find detailed information for a new lead > that you are receiving from Weichert Lead Network. As you know, this > lead information will also be sent to your online portal on > http://www.weichertleadnetwork.com. Please remember to update the > status of this and all your leads in your online portal at least once > a week. The weekly deadline for updating your lead status is Tuesday > evening at midnight. Please give us a call at 1-800 USA SOLD if you > have any questions or comments.    Best of luck!    

  5. The Manager’s Message… On Fri, Dec 10, 2010 at 10:28 AM, Joshua Wilton <JWilton@weichertrealtors.net> wrote: > Linda > Research has shown that 1 in 3 wln leads buys within a year. It all starts with you, a positive attitude, good point of sale and an appointment... Date and time? > Josh W.

  6. The Associate Response… From: linda.twining@gmail.com <linda.twining@gmail.com> To: Joshua Wilton Sent: Fri Dec 10 10:30:25 2010 Subject: Re: Buyer Lead from WLN For Linda Twining Tomorrow @ 2:00 pm, our office. :) L

  7. Manager Follow Up… Great job! Point of sale. Treat them like you would a million dollar listing. - Josh

  8. Why Email the Associates… Objective is to confirm the Appointment! To Create Value in the Customer and a Sense of Urgency to Close To Guide the Associate to the Next Step, ie ‘Point of Sale.’

  9. 2. Track Every WLN Lead, ‘Source Them’ and Add Up Their Value

  10. Track Them: Create WLN Folders in Outlook by Month…

  11. Source Them & Show Their Value: Princeton WLN Leads from top 5 Competitors, April – Sept. 2010

  12. Applications: Recruiting …

  13. Applications: WLN Leads on a Brand X Associate 2008- 2010 …

  14. Applications: Sales Meetings, ’This ain’t Opp. Time…’

  15. Applications: Sales Meeting: ’This ain’t Opp. Time…’ • WLN pumped over $220 million in Customer Flow into the Princeton Office alone in 2009. • On track for over $240 million in 2010. • That is over $1 b, b, b, billion every 4.5 years in new customers.

  16. 3. Track Your Business Monthly

  17. Do you know how the Business in your office is being generated?

  18. Direct Mail 4 $2,464,800 Sphere of Influence 3 $1,318,400 Newspaper 1 $599,000 FSBO 1 $ 529,000 Past Customer 1 $ 199,500 • Source of Listings: November  

  19. Referral 3 $2,980,000 Sphere of Influence 2 $ 805,000 Lead Network 2 $ 581,000 Sign 1 $ 930,000 Past Customer 1 $ 436,900 • Source of Buyer Sales: November   

  20. Source of Sales: October 2010 Past Customer 3 $1,434,000 Referral 3 $1,014,500 Lead Network 3 $1,053,000 Internet 2 $1,440,000 Newspaper 2 $1,430,000 Open House 2 $1,109,900

  21. Source of Buyer Sales: September 2010 Sphere of Influence 3 $1,626,000 Op Time 2 $1,420,000 Personal Purchase 2 $1,400,000 Open House 2 $ 973,000 Lead Network 2 $ $849,000 Referral 2 $ 837,500 Newspaper 1 $ 345,000 Relo 1 $ 319,990 Sign Call 1 $ 273,000

  22. Currently the #3 source of sales in the Princeton office ytd 2010 • Solidifies the fact that it is here, it is viable and Associates are making money with it • You/ They can’t hide from the #’s….

  23. 4. Weichert.com is a killer listing tool…all thanks to WLN!

  24. Mr. & Mrs. Seller….here are a few reasons why Weichert…

  25. Weichert.com Weichert.com is one of the Top 5 broker sites. Weichert.com is one of the 25 most popular real estate sites.* Weichert.com is rated in the top 1% of real estate Web sites. * Source: Hitwise • Hitwise data June 2009

  26. Weichert.com How does Weichert.com rank for the 16 East Coast States? • Hitwise data June 2009

  27. Weichert.com – East Coast Rankings Weichert.com is #1 Broker site for the East Coast* Weichert.com is #10 real estate site for the East Coast* * HitWise - Most Popular Websites in Business and Finance - Real Estate ranked by Visits from Selected Segments - 12 Rolling Weeks ending October 6, 2012 (CT, DE, DC, FL, GA, MD, ME, MA, NH, NJ, NY, NC, PA, NC, VT, VA ) • Hitwise data June 2009

  28. For More Information Refer to WLN Internet Marketing Update AC 2012

  29. 5. Repeat and Refine

  30. Figure out the right message for your office.

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