1 / 16

Brand Matters

Brand Matters. Genesis 30:25-43. Signs That Confused!. What?!!!. Jacob and Laban negotiate a contract Jacob is supposed to continue managing the flocks and herds of Laban , but … Laban will keep the mono-colored stock while… Jacob will keep the spotted and belted cattle/goats/sheep

iram
Download Presentation

Brand Matters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Brand Matters Genesis 30:25-43

  2. Signs That Confused!

  3. What?!!! • Jacob and Laban negotiate a contract • Jacob is supposed to continue managing the flocks and herds of Laban, but … • Laban will keep the mono-colored stock while… • Jacob will keep the spotted and belted cattle/goats/sheep • So, Jacob peels bark off tree branches and places them… • To “inspire” the flock to have spotted/striped offspring

  4. Modern Genetics

  5. The Transition

  6. Do You Know These Brands?

  7. How About These?

  8. Or These?

  9. Here’s an “Oldy-Moldy” Logo • This U.S. electronics firm used metallic nameplates and… • The motto, “The Quality Goes In Before the Name Goes On!”

  10. The Outward Demonstration • The full Trinity participated in the baptism as Father and Spirit revealed the perfection in the Son’s obedience • Βαπτίζω = “vahp-tee-zoh”“to submerge” • The waters symbolized cleansing in the Jewish tradition • Jesus needed no cleansing, but was recognized as Son as He fulfilled His role of obedience

  11. A Chinese Parable • Watchman Nee preached the gospel in a town with an elaborate pagan festival every year • EVERY citizen had to contribute • EXCEPT those baptized into Christianity because… • The village considered them “dead”

  12. Real or Fake?

  13. Goals for a Brand Terminology Rationale • Brand Awareness • Brand Perception • Brand Equity • Brand Longevity • The right people aware of who you are and what you can do • What people perceive you to be in terms of competence and quality within your field • Having the right people value your creativity and competence as a premium versus the work of another artist or designer • How long the brand will continue to have value

  14. Brand Wars Jonathan Lane’s Law Brands are like Starships • Whether the battle is personal (differentiating between you and a rival) • Or corporate (differentiating between your products and those of competitors), • Remember the Jonathan Lane rule: • A brand is like a starship, it can only take a finite number of shield hits

  15. Ways to Build Your Brand • Apply yourself to your expertise • Become a “go to” person • Practice presentation skills • Create a logo and “stationary” • Write articles or create web pages • Create an “elevator pitch” • Develop an annual “marketing plan” • Build your Rolodex/Linked-In database and stay in touch with contacts (at least annually) • Dress the part • Don’t be seen in company that destroys your personal brand

  16. 7 Tips on Logo Design • strong, balanced image with no little extras to clutter its look; • bold enough to see at a glance; • appropriate graphics or fonts; • fits your name or image; • an easy to read font; • suggests your business clearly; and • looks good in black and white, as well as in color.

More Related