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Persuasive Advertising. Miss Schmitz 7 th Grade English-Language Arts July, 2012. How to Navigate. Go to next slide Go back to previous Go to Main Menu. Learning Outcomes. To recognize methods that advertisers often use to persuade To analyze advertisements for these techniques

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Persuasive advertising

Persuasive Advertising

Miss Schmitz

7th Grade English-Language Arts

July, 2012


How to navigate
How to Navigate

Go to next slide Go back to previous

Go to Main Menu


Learning outcomes
Learning Outcomes

  • To recognize methods that advertisers often use to persuade

  • To analyze advertisements for these techniques

  • To apply the techniques to different audiences


Main menu
Main Menu

1. Lesson 2. Activity

3. Movie

4. Quiz 5. Resources


Lesson
Lesson

  • Advertisers use many techniques of persuasion to make us want to purchase their products.

  • In this unit, we will focus on 5 persuasive techniques advertisers use to entice an audience:

    • Bandwagon

    • Avant-Garde

    • Testimonials

    • Facts and Figures

    • Transfer


Lesson1
Lesson

Bandwagon:

  • Advertisers make it seem that everyone is buying this product, so you feel you should buy it too.

  • Example:

    “The best, most exciting board game is sweeping the nation. All your friends and neighbors are playing.”


Lesson2
Lesson

Avant-Garde

  • This technique is the opposite of Bandwagon. Advertisers make it seem that the product is so new that you will be the first on the block to have it.

  • Example:

    “Hurry and be the first to own the new iPhone 4s with the newest technology!”


Lesson3
Lesson

Testimonials

  • Advertisers use celebrities and regular people to endorse products.

  • Example:

    “I’m Katy Perry, and Proactiv works on me!”


Lesson4
Lesson

Facts & Figures

  • Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

  • Example:

    “30% more effective than the leading brand.”

    “4 out of 5 dentists recommend.”


Lesson5
Lesson

Transfer

  • Wants you to associate the good feelings created in the ad with the product.

  • Example:

    A happy family sitting by a warm fireplace eating soup will associate comfort and security with the product


Activity
Activity

  • Click on the Activity below.

  • Print out the worksheet and follow the directions.

  • ONLY COMPLETE pages 112-113 today.


Quiz

1. Which advertising technique uses percentages, statistics, and numbers to convince the audience their product is better?

A. Avant-GardeC. Facts & Figures

B. TestimonialsD. Bandwagon



Quiz

2. “Everybody on the block already owns these shoes. You should, too!” This is an example of what technique?

A. BandwagonC. Transfer

B. TestimonialsD. Avant-Garde



Quiz

3. The video clip you watched is an example of which of the following techniques?

A. Avant-GardeC. Bandwagon

B. Facts & Figures D. Testimonials



Quiz

4. Which technique suggests that you will be the first on the block to own the product, and that only cool people like you will have this?

A. Facts & FiguresC. Testimonials

B. Avant-GardeD. Bandwagon



Quiz

5. Which technique gives you a good and positive feeling when you view it, and therefore makes you want to buy the product?

A. TestimonialsC. Transfer

B. Facts & FiguresD. Bandwagon



Conclusion
Conclusion

  • Be aware of the 5 advertising techniques as you view various TV commercials and ads in print magazines or billboards

    • Bandwagon

    • Avant-Garde

    • Facts & Figures

    • Testimonials

    • Transfer


Additional resources
Additional Resources

  • Check out these other advertisements and see if you can guess the advertising technique!

  • ATT Ad

  • Chevy Ad


References
References

  • YouTube video clip:

    • Nicki Manaj Ad

      • http://www.youtube.com/watch?v=stea-kO6z2Q

    • ATT Ad

      • http://www.youtube.com/watch?v=yaBZMuS32zY

    • Chevy Ad

      • http://www.youtube.com/watch?v=E_I9fyX0RhI

  • Graphic Clip Art:

    • Google images

      • http://www.google.com/imghp

  • Lesson & Activity handout:

    • Springboard Textbook

      • https://springboard.collegeboard.org


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