Students are reminded that AMERICAN IDOL is on tonight! ... Students are instructed to watch American Idol and analyze the Coca-cola ...
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Persuasive Writing and Advertising
Laura Ellen Healy
Supplements the current persuasive writing unit
Draws extensively upon Coca-cola advertising in the Library of Congress
Using their class text, students will learn the four qualities that make up a good ad:
Students will then select a print ad that appeals to them and analyze it for the four qualities and for the advertising technique being used.
Individuals will present to the class
Students are instructed to watch American Idol and analyze the Coca-cola commercials for their content.
Why did Coca-cola’s advertising techniques change so drastically?
Students will examine past Coca-cola ads, available for viewing on the Library of Congress, such as…
“I’d like to buy the world a Coke”
Students will analyze
*the quality of the commercials
*the advertising techniques used
*the societal factors that affected the advertising.
Commercial viewing will be supplemented with excerpts from the “History of television advertising” article provided by the LOC.
Students will meet in small groups to discuss the reading and ads to determine why Coca-cola now relies mainly on wit and humor techniques.
They are required to create their own commercial for a fictional product. They should use:
the four qualities of a good ad
one of the techniques we studied
humor or irony
Ads will be created using PowerPoint
(I stole that idea from Joe)