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Persuasive Advertising . Print Ads. The following slides have advertisements from real products used today. Look at the ad and answer the question asked above it. What makes this ad attractive to the consumer?. Why would you want to buy Pepsi based off of this ad?. Who is this ad targeting?.

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PowerPoint Slideshow about ' Persuasive Advertising ' - kimberly


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Presentation Transcript
print ads
Print Ads
  • The following slides have advertisements from real products used today. Look at the ad and answer the question asked above it.
everyone knows cigarettes are bad for you though this ad doesn t show the harmful side of it why
Everyone knows cigarettes are bad for you though this ad doesn’t show the harmful side of it. Why?
slide10
Some companies have a special quote or saying that makes you think of their product. What does Nike mean when they say JUST DO IT?
in rare cases ads are meant to scare people why do they want to do that what products do that
In rare cases, ads are meant to scare people. Why do they want to do that? What “products” do that?
watch the following ad
Watch the following ad
  • http://www.youtube.com/watch?v=b0AGiq9j_Ak
  • The ad is called BE LIKE MIKE. What is Gatorade saying about the drink?
movie trailer ad
Movie trailer ad
  • Who is this movie targeted towards?
  • What do they show to interest people to go see it?
  • http://www.youtube.com/watch?v=XnwmUZuF5OY
toy commercial
Toy Commercial
  • http://www.youtube.com/watch?v=KXKiXjbyqUs
  • When would you see this commercial during the day? Why did you pick that time?
  • What month of the year? Why did you say that?
vacation commercial
Vacation Commercial
  • http://www.youtube.com/watch?v=EePT75ynepc
  • Why would a parent want to take their kids here? What made it appealing to parents and kids?
assignment
ASSIGNMENT
  • Now after seeing all the print and videos ads, it is your job to draw a GOOD print Advertisement for a product. Don’t forget to include catchy words, use good colors and/or “famous or attractive” people. Then after you draw your GOOD advertisement, draw a BAD one for the same product. Use drab words, dark depressing colors, etc.
ad